Allied General Market Survey

• Account Number:

• Account Name:

• Account Manager:

• Location:
  Address

• Conducted On:

  Date

• Prepared By:

• Follow-Up By:

Displays vs. Share

• Account is above 65% share of displays with MillerCoors, Constellation and Heineken USA?

  Yes

  No

  N/A

Merchandising External

• MillerCoors, Constellation and Heineken USA price signage is greater than competition?

  Yes

  No

  N/A

Merchandising Internal

• Account has current themed POS displayed in the account?

  Yes

  No

  N/A

Core Distribution

• Does the account carry a minimum of 3 out of the following 5 packages?<br>- Coors Light Summer Brew 12 pack cans<br>- Sam Adams Octoberfest 6 pack bottles<br>- Angry Orchard 6 pack bottles<br>- Redds Wicked Apple Ale 24oz. Cans<br>- Pacifico 32oz. bottles

  Yes

  No

  N/A

Cooler Set Standards

• Cooler has a "Price Flow Set" and is also a set that has MillerCoors first in domestic position?

  Yes

  No

  N/A

Cooler Space Standards

• Does Allied have 65% of the shelf space or better than total market share?

  Yes

  No

  N/A

Cooler Pricing

• Are price reductions reflected in all 3 segments (imports, craft and domestics)?

  Yes

  No

  N/A

Out of Stocks (Shelf)

• Does the account have zero out of stocks on the shelf?

  Yes

  No

  N/A

Out of Stocks (Account)

• Does the account have zero out of stocks in the account?

  Yes

  No

  N/A

• If not, how many out of stocks does the account have?

Product Quality

• Does the account have 3 or less cases of QC product?

  Yes

  No

  N/A

• How many cases of QC product does the account have?

Backroom Cooler Space

• Is the backroom cooler space equal to or greater than 65%?

  Yes

  No

  N/A

Account Partner

• Is the account delivery/payment ready?

  Yes

  No

  N/A

Customer Evaluation

• Sales (1-5) - 5 being the best.

• Merchandising (1-5) - 5 being the best.

• Delivery (1-5) - 5 being the best.

• Overall (1-5) - 5 being the best.