Campaign Walk Thru - Spring 2018

• Audit Title

• Client / Site

• Conducted on

  Date

• Prepared by

• Location
  Address

• Personnel

Cafe and retail zone

• Correct Aboard and banner stand displayed

  Yes

  No

  N/A

• Correct window signage in place as per display guide

  Yes

  No

  N/A

• Correct display (floorstand, baskets, kd table, merch bay or metal stand) as per sirens eye

  Yes

  No

  N/A

• Merchandise displays setup per sirens eye

  Yes

  No

  N/A

• VIA displayed as per sirens eye

  Yes

  No

  N/A

POS and foodcase zone

• Starbucks card holder displayed correctly at the till?

  Yes

  No

  N/A

• Till area set up correctly?

  Yes

  No

  N/A

• DOB, whole bean boards, menu boards as per sirens eye

  Yes

  No

  N/A

• Food display as per sirens eye and when applicable new food items on display

  Yes

  No

  N/A

Bar and handoff zone

• Condiment bar set up to sirens eye

  Yes

  No

  N/A

• Back of house posters available and used (PPK, calendar etc)

  Yes

  No

  N/A

• Marketing tactics actively being executed

  Yes

  No

  N/A

• Back of bar cubbies set up per sirens eye

  Yes

  No

  N/A

Beverage quality

• Assess quality of promotional beverages - Beverage 1

  Yes

  No

  N/A

• Assess quality of promotional beverages - Beverage 2

  Yes

  No

  N/A

• Beverage routine followed

  Yes

  No

  N/A

• Blended beverage routine followed

  Yes

  No

  N/A

• Properly sequencing beverages

  Yes

  No

  N/A

Partner knowledge

• Partners actively promoting promotional beverages

  Yes

  No

  N/A

• Partner can describe the featured beverage

  Yes

  No

  N/A

• Partner can describe seasonal food item

  Yes

  No

  N/A

• Partner can describe promotional whole bean

  Yes

  No

  N/A

• Partners knowledgeable on and actively executing marketing tactics

  Yes

  No

  N/A

• Brewed coffee offering is reflecting coffee of the week calendar

  Yes

  No

  N/A

Deployment/Speed of service

• Customer connection - customers acknowledged immediately

  Yes

  No

  N/A

• Customer connection - suggestive selling

  Yes

  No

  N/A

• Customer connection - customer names

  Yes

  No

  N/A

• Balance correct between cafe, drive thru and hand off

  Yes

  No

  N/A

• Customer connection - handoff/drive thru connection appropriate and genuine

  Yes

  No

  N/A

KPI progress and achievements

• KPI position - targets set and feedback, communication wall up to date

  Yes

  No

  N/A

• 'A' board - Ensure both sides reflect the priorities according to store segment

  Yes

  No

  N/A

• Window/Door Posters - Tea Latte & Toastie window posters hand straight and on eye level on right window

  Yes

  No

  N/A

• Window/Door Posters - Teavana Tuesday poster in handing on eye level on the right door (if 2 doors are present)

  Yes

  No

  N/A

• Window cling - Sustainability cling fixed to bottom right of right side window

  Yes

  No

  N/A

• Lobby Poster - What is Whole-leaf microground tea?

  Yes

  No

  N/A

• Banner Stand - Front - Tea Latte, Back- What is Whole-leaf Microground Tea?

  Yes

  No

  N/A

• Menu boards - Direction of customer flow 1. Teavana tea latte, 2. Coffee & more, 3. Tea & Frappuccino

  Yes

  No

  N/A

• Back of Bar Boards - Ensure BOB's reflect the priorities according to your store segment

  Yes

  No

  N/A

• Daily Offerings Board - Vanilla Latte

  Yes

  No

  N/A

• Mastrena - Place MSR magnet 'taste of gold' on Mastrena closest to hand off point

  Yes

  No

  N/A

• Impulse Fixture - Only one kind of display fixture, easter egg cards not on display till 15th March

  Yes

  No

  N/A

• Community Board - Sustainability and customer care poster is straight, at eye level and in good condition

  Yes

  No

  N/A

• Baskets - Priorty 1 - Reusable cups with basket sign provided, Priority 2 - Crisps, Priority 3. - Water with provided basket sign

  Yes

  No

  N/A

• Feature Cube - Should now only feature whole bean, capsules and Via

  Yes

  No

  N/A

• Back of bar cubbies - Display Papua New Guinea and whole bean range either side of menu boards, display teavana, capsules and Via around BOB

  Yes

  No

  N/A

• Other - Full set of new bakery and food labels are on use

  Yes

  No

  N/A