Cashino CMI Competitor Assessment Form

• Conducted on

  Date

• Prepared by

• Name of Opposition

• Opposition Venue Address
  Address

• Distance to Cashino in Miles

• Add media

  Media

Customers

• Number of Male Customers

• Number of Female Customers

• Number of Non Players

• Number of Customers known to Cashino

• If applicable please provide any additional information

• Add media

  Media

Opposition Venue Fit Out

• How would you rate the quality of the venue surroundings / fit out

  Excellent

  Good

  Average

  Poor

• How would you describe the image of the venue fit out

  Old Fashioned

  Modern

• Was there a Customer Service Area / Service Counter

  Yes

  No

• If applicable please provide any additional information

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  Media

Location / Parking / Exterior

• What type of area was the venue located in

  Select City Centre Inner City Suburb Small Town Industrial Area

  • City Centre
  • Inner City
  • Suburb
  • Small Town
  • Industrial Area

• How would you best describe the location of the venue

  Select Shopping Mall Train station Traffic junction High Street shopping area Pedestrianised shopping area

  • Shopping Mall
  • Train station
  • Traffic junction
  • High Street shopping area
  • Pedestrianised shopping area

• How would you rate the location of the premises

  Excellent

  Good

  Average

  Poor

• Did the venue have nearby parking facilities

  Yes

  No

• Is the parking free

  Yes

  No

• How would you rate the quality of the exterior of the premises

  Excellent

  Good

  Average

  Poor

• Please mark the overall evaluation of the Location / Parking / Exterior (1 = Poor, 8 = Outstanding)

  Select 1 2 3 4 5 6 7 8

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8

• If applicable please provide any additional information

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  Media

Staff

• Number of Staff on duty

• First Impression / Welcome

  Excellent

  Good

  Average

  Poor

• We’re the staff in uniform

  Yes

  No

• Appearance

  Excellent

  Good

  Average

  Poor

• Hospitality/kindness

  Excellent

  Good

  Average

  Poor

• Attention/Visibility

  Excellent

  Good

  Average

  Poor

• Overall Quality of the staff

  Excellent

  Good

  Average

  Poor

• Please mark the overall evaluation of the venue staff (1 = Poor, 8 = Excellent)

  Select 1 2 3 4 5 6 7 8

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8

• If applicable please provide any additional information

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  Media

Service

• Does the venue serve Free Drinks

  Yes

  No

• We’re the drinks service or self-service

  Service

  Self-Service

• Does the venue serve / give free snacks

  Yes

  No

• Were the snacks service or self-service

  Service

  Self-Service

• Does the venue serve hot food

  Yes

  No

• How often does the venue serve hot food

• What kind of hot food does the venue serve

• What was your overall impression of the quality of service

  Excellent

  Good

  Average

  Poor

• Please mark the overall evaluation of the service offering

  Select 1 2 3 4 5 6 7 8

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8

• If applicable please provide any additional information

• Add media

  Media

Interior

• What floor level were the gaming area/s situated on

  Select Ground floor Upper floor Basement

  • Ground floor
  • Upper floor
  • Basement

• How was the atmosphere in the venue

  Excellent

  Good

  Average

  Poor

• How clean was the venue

  Excellent

  Good

  Average

  Poor

• How good was the machine placement in the venue

  Excellent

  Good

  Average

  Poor

• How would you rate the internal decoration

  Excellent

  Good

  Average

  Poor

• What condition were the toilets presented in

  Excellent

  Good

  Average

  Poor

• How would you describe the overall quality of the interior

  Excellent

  Good

  Average

  Poor

• Please mark the overall evaluation of the interior

  Select 1 2 3 4 5 6 7 8

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8

• If applicable please provide any additional information

• Add media

  Media

Smoking Facilities

• Does the venue have smoking facilities

  Yes

  No

• Please detail the facilities available

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  Media

Machine Estate

• How many B3 machines did the venue have in total

• Blueprint

• B3

• Cat C

• Novomatic

• B3

• Cat C

• Astra

• B3

• Cat C

• SG/Barcrest

• B3

• Cat C

• Project Coin

• B3

• Cat C

• Amatic

• B3

• Cat C

• Electrocoin

• B3

• Cat C

• Other

• B3

• Cat C

• Video Bingo

• Number of seats

• Roulette

• Number of seats

• Tablets

• Number of tablets

• If applicable please provide any additional information

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  Media

Loyalty / Membership Systems

• Does the venue have a loyalty or membership system available

  Yes

  No

• Please give a description of the system and how it works

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  Media

Marketing

• Please describe the marketing campaigns that were available

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  Media

Best practice

• What can we learn from this competitor/What policies should we adopt

Overall Rating

• Please rate the overall score for this opposition venue

  Select 1 2 3 4 5 6 7 8

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8

• Please detail the reason for your overall rating

• Add media

  Media