High level

  • Channel of distribution

  • Store location

  • Store name

  • Relevant photographs

  • Additional comments

  • Additional photos

Fixture level

  • Where is the fixture within the store

  • How focal is the fixture? 1 being low 5 being high

  • Number of pegs / box slots / face outs

  • Capacity per peg or box slot

  • Total fixture capacity

  • Number of unique products on the fixture (style not color level)

  • Photo of the fixture

  • Product
  • Adjacent product?

  • High level comments + follow up questions

  • Fixture number

  • Product category

  • Product name

  • Product description

  • Brand

  • Select silhouette

  • Gender

  • Number of colors

  • Total capacity of fixture for this product

  • MSRP

  • Current promotional price

  • Photo of product

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