Title Page
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Document No.
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Ladbrokes Shop Audit
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Shop Number
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Conducted on
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Prepared by
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Location
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Colleague(s) on Duty
Appearance
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Is uniform clean and ironed, trouser or skirt worn & suitable work shoes
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Is name badge worn?
Greeting the customer
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Does the colleague (or colleagues) acknowledge customers with early eye contact and smile when they walk through the door?
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Do colleagues tailor customer greetings depending on whether the customer is known or not (i.e. "Morning name")?
Taking the Bet
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Do all colleagues review customer bets before scanning to ensure correct?
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Do colleagues verbally acknowledge customers again as they approach the counter?
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If a bet qualifies for promotion (BOG, 5 Team Acca Insurance etc) Is promotion offered? (I.e. "Would you like BOG on that?")
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Do colleagues engage the customer in conversation whilst serving/taking a bet?
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Do colleagues offer customers free drinks during visit?
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Do colleagues say thanks and/or wish customers good luck as they leave the counter?
Floor Walking
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Do the colleagues (wherever 2 or more colleagues are on Duty) activley spend time within the customer Area?
Promoting
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Do colleagues read latest emails and Raising The Game to ensure up to date with all actions/promotions?
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Do colleagues use a tailored approach when promoting games and product based on customer behaviour?
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Can colleagues demonstrate an efficient use of Manager screens (ALBOS)
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Is there evidence of colleagues offering demos of focus gamea to customers?
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Did colleagues, during your visit, display effective Omni-Channel conversations with customers?
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Can colleagues evidence where the shop is v Omni-Channel YTD Sign-Up Plan?
Management Functions
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Was shop opened on time today?
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Is shop diary being used effectivley by all colleagues?
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Are CSA(s) on Duty fully briefed by Duty Manager on Daily focuses?
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Can colleagues demonstrate how to set up a monitored customer on EPOS and explain Red/Amber/Green grouping system?
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Can colleagues explain the Gambling Commission 3 Key Licensing Objectives?
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Can colleagues explain difference between an in-shop Connect account and a full Omni-Channel (One Ladbrokes) account?
Standards
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Please confirm that a colleague is wearing the PPA
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Is the shop floor litter free, dispensers fully stocked and all fixtures and fittings OK?
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Is all external marketing correct and in acceptable condition?
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Is vending section fully stocked, presentable and in working order?
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Is shop interior Marketed correctly as per LES and virtual shop?
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Is the counter area organised and presentable?
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Are customer toilets in working order and clean/acceptable condition?
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Are TV screens clean, in working order and displaying the correct information?
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Is WiFi working and accessible?
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Are all GM/BetStation terminals clean and in working order?
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Is the shop tablet easier accessible and in full working order?
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Are the correct Compliance materials displayed within the branch?
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Can colleagues on Duty locate SE agreements and name at least two SE customers?
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Can colleagues explain and implement both Ladbrokes SE process and Multi-Operator process?