CUSTOMER FOCUS FLOW

• Store Name

• VM Business Partner performing audit.

• Date

  Date
• Location
  Address

Windows (Windows 1 and 2).

• ARE THE WINDOWS CLEAN INSIDE & OUTSIDE (INCLUDING THE FLOOR)

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• HAS THE LATEST/MOST CURRENT CAMPAIGN BEEN INSTALLED ACROSS W1 & W2

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• HAS THE CAMPAIGN BEEN INSTALLED AS PER BASECAMP

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE MANNEQUINS DRESSED & STYLED CORRECTLY - FULLY LOADED

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE MANNEQUINS POSITIONED CORRECTLY

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE PRICE STANDS POSITIONED CORRECTLY AND DISPLAYING THE CORRECT INFORMATION

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

HAS THE FOLLOWING SIGNAGE BEEN INSTALLED?

• BRANDS (K-WAY, OLD KHAKI, RARE EARTH, KWE, K-WAY KIDS, INTERNATIONAL)

  Yes

  Partial

  Not at all

  N/A

• HEADQUARTERS (LIGHTING, HYDRATION, HEADWEAR, SOCKS ETC)

  Yes

  Partial

  Not at all

  N/A

• FOOTWEAR HEADERS (HIKING, TRAIL RUNNING, LEISURE, SANDALS, YOUNG EXPLORERS)

  Yes

  Partial

  Not at all

  N/A

• FOOTWEAR WALL TEMPLATES (MENS, WOMENS, YOUTH, SALE ETC)

  Yes

  Partial

  Not at all

  N/A

• BACKPACK WALL TEMPLATES (FULL PRICE, SALE)

  Yes

  Partial

  Not at all

  N/A

• SLEEPING BAGS (ALL STYLES & PRICING)

  Yes

  Partial

  Not at all

  N/A

• LAST OF THE BEST SELLERS

  Yes

  Partial

  Not at all

  N/A

• NEW IN (PRODUCT RECEIVED WITHIN LAST 7 DAYS)

  Yes

  Partial

  Not at all

  N/A

• EXTENDED SIZES (A4 ONLY)

  Yes

  Partial

  Not at all

  N/A

• FINAL CLEARANCE

  Yes

  Partial

  Not at all

  N/A

• LOAD SHEDDING

  Yes

  Partial

  Not at all

  N/A

• ALWAYS ON PROMOTIONS

  Yes

  Partial

  Not at all

  N/A

• GENERAL PROMOTIONS

  Yes

  Partial

  Not at all

  N/A

• WINDOW PRICING TEMPLATES

  Yes

  Partial

  Not at all

  N/A

• FOOTWEAR STANDS (MENS, WOMENS)

  Yes

  Partial

  Not at all

  N/A

• FITTING ROOMS | 5 WAY | DID YOU KNOW

  Yes

  Partial

  Not at all

  N/A

• HAS ALL THE OLD SIGNAGE BEEN DISCARDED FROM THE SHOP FLOOR & STOCKROOM

  Yes

  Partial

  Not at all

  N/A

HOLDERS

• ARE ALL THE HOLDERS ON THE SHOP FLOOR IN GOOD CONDITION

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE HOLDERS BEING UTILIZED CORRECTLY

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE HOLDERS NOT IN-USE BEING STORED CORRECTLY

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

FRONT TABLE

• HAS THE FRONT TABLE BEEN MERCHANDISED AS PER THE BASECAMP

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

MANNEQUINS

• HAS THE IN-STORE MANNEQUINS BEEN DRESSED & STYLED CORRECTLY - FULLY LOADED

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

OLD KHAKI

• IS THE LAYOUT CORRECT AS PER THE BEST PRACTICE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE DENSITIES/ STOCK LEVELS SUFFICIENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE AREA NEAT AND PRESENTABLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• HAVE ADAQUATE ACCESSORIES BEEN ADDED TO COMPLETE THE LOOK

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• OVERALL LOOK AND FEEL FOR THE AREA | FIRST IMPRESSION

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

RARE EARTH

• IS THE LAYOUT CORRECT AS PER THE BEST PRACTICE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE DENSITIES/ STOCK LEVELS SUFFICIENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE AREA NEAT AND PRESENTABLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• HAVE ADAQUATE ACCESSORIES BEEN ADDED TO COMPLETE THE LOOK

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• OVERALL LOOK AND FEEL FOR THE AREA | FIRST IMPRESSION

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

K-WAY ELLEMENTS

• IS THE LAYOUT CORRECT AS PER THE BEST PRACTICE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE DENSITIES/ STOCK LEVELS SUFFICIENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE AREA NEAT AND PRESENTABLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• HAVE ADAQUATE ACCESSORIES BEEN ADDED TO COMPLETE THE LOOK

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• OVERALL LOOK AND FEEL FOR THE AREA | FIRST IMPRESSION

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

K-WAY

• IS THE LAYOUT CORRECT AS PER THE BEST PRACTICE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE DENSITIES/ STOCK LEVELS SUFFICIENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE AREA NEAT AND PRESENTABLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• HAVE ADAQUATE ACCESSORIES BEEN ADDED TO COMPLETE THE LOOK

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• OVERALL LOOK AND FEEL FOR THE AREA | FIRST IMPRESSION

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

LAST OF THE BEST SELLERS & FINAL CLEARANCE

• IS THE LAYOUT CORRECT AS PER THE BEST PRACTICE (GROUPED BY CATEGORY)

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE AREA NEAT AND PRESENTABLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

FOOTWEAR WALL

• IS THE LAYOUT CORRECT AS PER THE BEST PRACTICE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE DENSITIES/ STOCK LEVELS SUFFICIENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE AREA NEAT AND PRESENTABLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

SOCKS

• IS THE LAYOUT CORRECT AS PER THE BEST PRACTICE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE DENSITIES/ STOCK LEVELS SUFFICIENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE AREA NEAT AND PRESENTABLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

HEADWEAR

• IS THE LAYOUT CORRECT AS PER THE BEST PRACTICE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE DENSITIES/ STOCK LEVELS SUFFICIENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE AREA NEAT AND PRESENTABLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

BACKPACK WALL

• IS THE LAYOUT CORRECT AS PER THE BEST PRACTICE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE DENSITIES/ STOCK LEVELS SUFFICIENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE AREA NEAT AND PRESENTABLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

SLEEPING BAGS

• IS THE LAYOUT CORRECT AS PER THE BEST PRACTICE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE DENSITIES/ STOCK LEVELS SUFFICIENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE AREA NEAT AND PRESENTABLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

LIGHTING WALL/RAIL

• IS THE LAYOUT CORRECT AS PER THE BEST PRACTICE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE DENSITIES/ STOCK LEVELS SUFFICIENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE AREA NEAT AND PRESENTABLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

HYDRATION WALL/RAIL

• IS THE LAYOUT CORRECT AS PER THE BEST PRACTICE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE DENSITIES/ STOCK LEVELS SUFFICIENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE AREA NEAT AND PRESENTABLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

CAMPING ESSENTIALS

• IS THE LAYOUT CORRECT AS PER THE BEST PRACTICE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE DENSITIES/ STOCK LEVELS SUFFICIENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE AREA NEAT AND PRESENTABLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

TRAVEL BAGS & ACCESSORIES

• IS THE LAYOUT CORRECT AS PER THE BEST PRACTICE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE DENSITIES/ STOCK LEVELS SUFFICIENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE AREA NEAT AND PRESENTABLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

CONSUMER ELECTRONICS

• IS THE LAYOUT CORRECT AS PER THE BEST PRACTICE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE DENSITIES/ STOCK LEVELS SUFFICIENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE AREA NEAT AND PRESENTABLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

KNIVES & MULTITOOLS

• IS THE LAYOUT CORRECT AS PER THE BEST PRACTICE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE DENSITIES/ STOCK LEVELS SUFFICIENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE AREA NEAT AND PRESENTABLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

THERMALS

• IS THE LAYOUT CORRECT AS PER THE BEST PRACTICE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• ARE THE DENSITIES/ STOCK LEVELS SUFFICIENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE AREA NEAT AND PRESENTABLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

SNAKE QUE

• HAS THE POS BEEN MERCHANDISED AS PER COMMS

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

POINT OF SALE / CASH DESK - SNACK/ GADGET / TOOL

• HAS THE POS BEEN MERCHANDISED AS PER COMMS

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE STAFF MEMBER AWARE OF THE MTD TARGET AND PERCENTAGE TOWARDS TARGET

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE STAFF MEMBER AWARE OF THE BEST SELLING PRODUCTS IN THEIR DEPARTMENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• DOES THE STAFF MEMBER DISPLAY KNOWLEDGE OF NEW LINES / UPCOMING LAUNCHES

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• HAS THE STAFF MEMBER UTILIZED THIS INFORMATION WITHIN THEIR DEPARTMENT

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE SHOP FLOOR CLEAN AND SHELVING DUST FREE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• IS THE STOCKROOM FLOOR CLEAN AND SHELVING DUST FREE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• HAS THE STOCKROOM PRODUCT BEEN PACKED NEATLY AND IS THE PRODUCT EASILY ACCESSIBLE

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A

• WHAT IS THE OVERALL CUSTOMER EXPERIENCE BASED ON FIRST IMPRESSIONS

  Above Expectation

  Meets Expectation

  Below Expectation

  N/A