Title Page

  • Document No.

  • Audit Title

  • Client / Site

  • Conducted on

  • Location
  • Personnel

customer service skill evaluation

  • Customers are warmly greeted within 15 seconds of entering the store; team member stops whatever task they are working on and attend to the customer.

  • Team members do not use common,close-ended questions(I.E. can i help you) when opening the sale. Team members interact with customers by using questions thay encourage conversation(I.E. hello, what brings you in today?).

  • Team members ask a minimum of three questions of each customer in an attempt to determine the customers needs.

  • Team members attempt to surprise and inform just looking customers.

selling skills

  • Customers not left alone to wonder the shoe wall by themselves; team members stay within 15 feet of customer.

  • Team members never leave the backroom without a minimum of 2 shoesin their hand(I.E. upsize and/ or adopt-a-shoe programs being followed).

  • Team members offer apperal and equipment customers a minimum of two product choices.

  • Team members attempt to cross- sell or SWAT to comparable items if the item requested is out of stock.

  • Team members regularly respond to and attempt to overcome objections customers may have regarding offered merchandise.

  • Team members offer a minimum of 2 complementary add-ons to each shoe/ equipment / apparel item they sale

  • Team member offer a minimum of 3 complementary add-ons to each shoe/ equipment/ apparel item they sale.

  • Team members offer a minimum of 4 complimentary add-ons to each shoe/ equipment/ apparel item they sale.

  • Team members offer a minimum of 5 complimentary add-ons to each shoe/ equipment/apparel item they sale

miscellaneous

  • Staffing correct number of employees on staff and scheduled properly within budgeted hours to maximize sales.

  • Lopsided focus on service not tasks

  • Team members are following the red zone rule- team members stay no more than 10-15 feet from the front of the storeif no customers are in the store and there are no projects to complete.

  • Sales and promotions in the store are mentioned regularly to customers and employees are knowledgeable about the sale's specifics.

  • Team members are following the no fly zone rule - no team members at the cash register unless a register function is being used.

register operations

  • Cashier mentions sales, promotions and/ or clearance racks to all customera

  • Cashier uses the MVP preferred customer program each time a sale is made; attempts are made regularly to add new customers to the program.

  • Customers are told. " thank you for shopping at Hibbett Sports" whether they purchased anything or not.

KPI /metric standards

  • Individual IPS stats poasted in the employee area so all can see to create awareness.

  • Stores IPS report is posted from previous week and store IPS is 1.95% or higher .

  • Store's RPS report is posted from previous week and store RPS is 58.13 or higher quarter to date.

  • Store FAR report is posted from previous week and is 1.83 or lower quarter to date.

  • Stores minimum compliance retail education score is 100%.

  • Stores footware sales to ten seconds sales ratio is 5.00 or lower for the day.

retail education

  • The head xoaxh has completed all necessary retail education requirements and their KPI tracker is up to date

  • The assistant coaches/ coach in training have completed all necessary retail education requirements and their KPI tracker is up to date

  • All other team members have completed all necessary retail education requirements and their KPI tracker is up to date.

  • Monthly HTV meetings are being held on the second full weekend of each month. HTV quizzes are completed in each team members scouting report and are graded and corrected ( if necessary).

  • Team member performance updates from monthly HTV meetings are completed and mailed to the DSM after each HTV meeting.

visual merchandise

  • Key areas of the store is merchadised with the latest, hottest product according to visual direction. I.E. windows, store front entrance,nesting tables,drive isles, register area,etc.

  • Sales floor has definate departments and a " concept shop" has been created per latest visual direction.

  • Seasonal holiday/ event direction set up. I.E. monthly visual, fathers day, etc.

  • Window signage per direction or unless directed by DM for a specific market.

  • Shoe tables are stocked per latest visual direction or with $69.99 and under clearance footwear .( only exceptions would be in AP guidelines)

  • All clearance/ POS set ups are completed, organized and signed correctly. Chexk manifest or check most likely items.

  • Wooden fixtures are utilized for latest, hottest product cross merchandised with shoes, caps, socks, and accessories, etc... To maximize IPS.

  • All clearance accessories/ hardgoods items are pulled off the wall or fixture and organized so customer can identify " bargain price".

  • Accessorie pad area is set up per latest visual direction.

  • Register area/ cashwrap merchandised with key add-on, quick pick up item. Counter should not be used as a "catch all" for items that there is no where to merchandise.

  • Deas space in store utilized for stacked items. I.E. ends of shoe benches, wimdows, infront of cashwrap.

product

  • Merchandise reports have been reviewed and areas of opportunity identified.

  • Merchandise needs communicated to DSM on weekly basis.

  • Merchandise to transfer in/ out identified to help sales.

  • Merchandise mix evaluated for market. I.E. does store need tech running, urban apparel,etc.

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