DSM Store Visit Checklist

Criteria for 'Yes': Check between 5-10 fixtures on the floor across both men and womens' departments and make sure there is appropriate distance for customers to comfortably move between fixtures without knocking into displays and/or product.

Criteria for 'Yes': Check 8 random piles of items (at least 3 men's, 3 women's, and 2 kid'sÉ check 4 mens/womens if no kids apparel). Folded apparel must have at least 7 of 8 stacks in size order to score a 'YES'.

Criteria for 'Yes': Identify that boards are in store and apparel on tables is folded (unless the product presentation guidelines have specific items folded alternatively)

Criteria for 'Yes': Check 8 piles of folded apparel (at least 3 men's, 3 women's, and 2 kid's). They should have all available sizes on hand represented on the sales floor. If there is a missing size on the floor, verify that size is not available in store (check the system or physically check the BOH). 7 of 8 must be correct to answer 'YES'.

Criteria for 'Yes': Check 8 Apparel fixtures (at least 3 men's, 3 women's, and 2 kid's). Ensure at least 7 out of 8 are fully stocked (in line with capacity standards on PP fundementals) and have all available sizes represented on the sales floor (verify each item with stock on hand) to score a 'YES'.

Criteria for 'Yes': DSM to review current initiatives before arriving in the store. Is the initiative executed in the store and window as per guidelines and standards? If not, then NO.

Criteria for 'Yes': Initative space should be lit properly and highlight the product and/or signage. If light fixtures are broken, answer 'NO.'

Criteria for 'Yes': Ensure all store lighting is working properly and highlighting product across the store. Ensure that there is an action from the store team to repair the lighting if broken (if they have raised the action and the business have not responded please add in the notes). If 3 or more of store lights are not working, answer 'NO'. If 2 or more product areas are not highlighted with lights, answer 'NO'.

Criteria for 'Yes': Check product mannequins and see if displayed product is nearby and easily visible from mannequin display. For example, if a consumer wants the product displayed on the mannequin, can they easily find it?

Criteria for 'Yes': Evaluate at least 5 mannequins/bust forms in store for broken fingers or other damaged parts. Ensure that the platforms and inserts are in good working condition as well. Minimum 4 of 5 need to be in good working order for a 'YES.'

Criteria for 'Yes': Check all store graphic installations and ensure there is no damage, discolouring and they are relevent to the campaigns as well as product on display with them.

Criteria for 'Yes': Check 10 fixtures (at least 3 men's, 3 women's, and 3 kid's) to ensure the correct size marker is attached to the same size product on the hanger. 9 of 10 fixtures must be 100% to answer 'YES'. If Store does not have size markers answer 'NO'.

Criteria for 'Yes': Footwear should be organized by silo and priced correctly to score a 'YES'

Criteria for 'Yes': Check all team members on duty to ensure they are dressed in Nike relevant uniforms and representing the brand well. Are they using their name badge / lanyard to identfy them as a member of the team? If 1 employee is not appropriate, answer 'NO'.

Criteria for 'Yes': Check the following devices to make sure they are functioning properly: POS, Traffic Counter, Hardware, Music system, speakers. If there are multiple devices check more than 1 of each type. If 1 is not working, answer 'NO' and include notes in comments on their next steps and actions to fix it.

Criteria for 'Yes': Ask store leadership team to describe their own escalation process. If they don’t have one or can't describe the process then answer 'NO'.

Criteria for 'Yes': All fitting rooms must be in 100% to answer 'YES'. No rubbish, clean and tidy, no damaged components in fitting rooms and area. Inquire whether store has a cleaning vendor or whther it is their responsibility and add to comments

Criteria for 'Yes': All broken equipment should be removed from floor or blocked from Consumer accessibility. Please add notes in comments of actions needed to ensure quality on the sales floor

Criteria for 'Yes': Interior and Exterior signage should all be in good repair, functioning, and show no visible damage. If there is damage please add the actions in the comments with timeframe.

Criteria for 'Yes': Check FOH and BOH areas. If any rubbish or blockages to the doors and entries please add to comments.

Criteria for 'Yes': Ensure all windows and mirrors are in clean condition.

Criteria for 'Yes': Need both for 'YES' answer. High traffic store: Observe 4 athletes/associates; if 3 out of 4 are greeting and engaging answer 'YES'. Low traffic store: Observe 3 athletes/associates; if 2 out of 3 are greeting and engaging answer 'YES'. If only 3 or less athletes/associates working in store observe only 1 intercation. Reference: DNA Module: Knowing the Consumer

Criteria for 'Yes': Need both for 'YES' answer. High traffic store: Observe 4 athletes/associates; if 3 of 4 are actively offering product that meets the consumer's need and sharing product features and benefits answer 'YES'. Low traffic store: Observe 3 athletes/associates; if 2 of 3 are actively offering product that meets the consumer's need and sharing product features and benefits answer 'YES'. If only 3 athletes/associates working in store observe only 1. Reference: DNA Module: Recommending Product

Criteria for 'Yes': Question applies to ALL stores. At least one sub-question below required for a 'YES', you can check more than one. High traffic store: Observe 4 athletes/associates as they engage consumers. If the product is not available 3 out of 4 athletes/associates should be offering at least one of the following acceptable solutions for a 'YES': 1) offered to call another Nike store; 2) used digital resources to find it on NIke.com; and/or 3) offered similar product store currently has in its inventory. If athletes/associates don't offer options or simply reply that the store doesn't have the item, answer 'NO'. If you do not observe any engagements where the product is not available for the consumer, ask 4 athletes/associates what options they would offer. If 3 out of 4 provide an option, answer 'YES.' If athletes/associates respond that they would inform the consumer that the store doesn't have the item without providing another solution, answer 'NO.' Low traffic store: Observe/ask 3 athletes/associates; if 2 out of 3 meet criteria above answer 'YES'. If only 3 athletes/associates in store observe/speak to only 1.

Criteria for 'Yes': High traffic store: Observe 4 consumers that enter the Fitting Room area. If 3 out of 4 consumers engage with an athlete/associate, answer 'YES'. Low traffic store: Observe 3 consumers; if 2 out of 3 meet criteria above answer 'YES'. If only 3 athletes/associates in store observe/speak to only 1. If athlete/associate is assigned to fitting room, they must engage with consumers as well. Reference: DNA: Delivering Fitting Room Service

Criteria for 'Yes': Observe athletes/associate interacting with consumers. High traffic store: Observe 4 interactions, if 3 out of 4 times the athlete/associate offers additional product, answer 'YES'. Low traffic store: Observe 3 interactions, if 2 out of 3 times the athlete offers additional product, answer 'YES'. If only 3 athletes/associates in store observe/speak to only 1. Reference: DNA Module: Recommending Product

Criteria for 'Yes': Question applies to ALL stores. Observe athlete/associate and consumer interactions during the store's busier periods during your visit time. Need all three for 'YES' answer. High traffic store: Observe 4 interactions. If 3 of 4 athletes/associates are: 1) visible in the zone, 2) used breakaway statements and 3) asked others for help when needed, answer 'YES.' Low traffic store: Observe 3 athletes/associates interact with consumers. If 2 of 3 athletes/associates are doing all three answer "YES." If only 3 athletes/associates in store observe only 1. Reference: DNA Module: Working with Multiple Consumers

Criteria for 'Yes': Ask 4 athletes if they know the mandate and the 5 service commitments. For a 'YES' need 4 out of 5 commitments and the mandate by all. High traffic store: Ask 4 athletes/associates; if 3 out of 4 know answer 'YES'. Low traffic store: Ask 3 athletes/associates; if 2 out of 3 know answer 'YES'. If only 3 or less athletes/associates in store ask only 1.

Criteria for 'Yes': For 'YES" need to observe leadership addressing service and/or the Service Ethos with athletes/associates. Observe huddle/set list. If did not observe huddle/sounds check, ask for the check in. If service not addressed in the huddle/ sound check or the check in then itÕs a 'NO."

Criteria for 'Yes': Ask 4 athletes to give an example of open ended questions they use to engage and identify consumer needs during an interaction. 3 of 4 need to be able to give an example. High traffic store: Ask 4 athletes/associates; if 3 out of 4 can give an example answer 'YES'. Low traffic store: Ask 3 athletes/associates; if 2 out of 3 can give an example answer 'YES'. If only 3 or less athletes/associates in store ask only 1.

Criteria for 'Yes': Observe 4 interactions. For a 'YES' 3 out of 4 need to invite consumers to come back and 'or' do more with Nike. Low traffic store: Ask 3 athletes/associates; if 2 out of 3 have had discussions Answer 'YES'. If only 3 or less athletes/associates in store ask only 1.

Criteria for 'Yes': Ask 4 athletes to give an example of when they've shared a personal story to deepen a conversation with a consumer. 3 out of 4 athletes/associates need to be able to give an example. High traffic store: Ask 4 athletes/associates; if 3 out of 4 can give an example answer 'YES'. Low traffic store: Ask 3 athletes/associates; if 2 out of 3 can give an example answer 'YES'. If only 3 or less athletes/associates in store ask only 1.

Criteria for 'Yes': Select 2 of the seasonal products (one FTW, one APP). Ask 4 athletes on the sales floor to explain the main features/benefits of the product module. 3 of 4 need to be able to explain. High traffic store: Ask 4 athletes/associates; if 3 out of 4 can recall answer 'YES'. Low traffic store: Ask 3 athletes/associates; if 2 out of 3 can recall answer 'YES'. If only 3 or less athletes/associates in store ask only 1.

Criteria for 'Yes': Select 2 of the initiative seasonal products/bestsellers (one FTW, one APP). Ask 4 athletes on the sales floor to explain main features/benefits of the product. 3 of 4 need to be able to explain. High traffic store: Ask 4 athletes/associates; if 3 out of 4 can recall answer 'YES'. Low traffic store: Ask 3 athletes/associates; if 2 out of 3 can recall answer 'YES'. If only 3 or less athletes/associates in store ask only 1.

1. 0 times
2. 1-4 times
3. 5-8 times
4. 9 + times

1. To complete seasonal product training, based on assigned content sets
2. To show customers product details and videos
3. To download and/or print Tech Sheets for future reference
4. To explore and train on products that were not assigned in your content set
5. I do not use SKU

Criteria for 'Yes': High traffic store: Ask 4 athletes/associates; if 3 out of 4 can name the Team Captain answer 'YES'. Low traffic store: Ask 3 athletes/associates; if 2 out of 3 can name, answer 'YES'. If only 3 or less athletes/associates in store ask only 1.

Criteria for 'Yes': Review daily game plan/set list to see if they're making updates (ex. KPIs being updated etc…) and keeping notes. If not, then NO.

Criteria for 'Yes': Check the daily game plan. After a new team captain is on duty, ask them what information they received from the previous team captain. They should know current sales/KPI information. Reference: Sales Floor Leadership Team Captain.

Criteria for 'Yes': Observe athlete/associate check ins to see if team captains are updating athletes/associates with information from the daily huddle. High traffic store: Observe 4 check ins; if 3 of 4 contain updates answer 'YES'. Low traffic store: Observe 3 check ins; if 2 out of 3 contain updates answer 'YES'. If only 3 or less athletes/associates observe only 1.

Criteria for 'Yes': Observe the team captain throughout the review. They should be making 'figure eights' through the sales floor taking the opportunity to recognize athletes/associates work or coach them to improve. High traffic store: Ask 4 athletes/associates; if 3 out of 4 received coaching/praise answer 'YES'. Low traffic store: Ask 3 athletes/associates; if 2 out of 3 received coaching/praise answer 'YES'. If only 3 or less athletes/associates in store ask only 1.

Criteria for 'Yes': Review the Zone Chart for the last 3 days. 'YES' if someone was identified to complete product refill / replenishment for every maximum 2 hours or less the store is open after the first hour.

Criteria for 'Yes': Check 15 items (6 apparel, 6 footwear, 3 equipment) on the sales floor (on each floor if applicable). Be sure to check markdown product. 'YES' only if ALL items are priced correctly.

Criteria for 'Yes': Check PO's in receiving area and confirm receipt date. Anything received more than 24 hours ago should be answered 'NO.' Check all that apply. We would expect all products to be processed within 24 hours of delivery (e.g. out of boxes and on the racking ready for business useage). - Please add reasons in comments.

Criteria for 'Yes': Review the top 20 selling styles of previous week (8 apparel, 8 footwear, 4 equipment). 'YES' if 17 of the 20 styles are represented on the sales floor by at least one size.

Criteria for 'Yes': Observe process. 'Yes' if ALL the following are being completed 1) Monitoring of units sold 2) Generate a replenishment report or manually create a report 3) Pull items from the back of house 4) Place the product on the fixtures on the sales floor.ÊProduct refill should be actioned with every maximum 75 units sold or maximum with every 2 hours passed (if not sooner. e.g. every hour or less).

Criteria for 'Yes': YES' if the following are being completed: 1) Processed product is stored in allocated stockrooms or offsite location 2) Unprocessed cartons are stored in a secure area 3) Cartons and/or product is not being stored in hallways, stairwells, offices, fitting rooms or other areas where it should not be stored.

Criteria for 'Yes': Check the stockroom racking & receiving area, storage areas for: 'YES' IF: ALL the following apply: 1) No trash laying around 2) No misplaced product laying around 3) No debris on floor (tags on floor, EAS sensors/size markers) 4) Signage is clean and organized, placed in proper location 5) Product presentation hardware (shelving/mannequins) are organized and ideally in a centralized location 6) Processing supplies are in proper location if not being used 7) Hangers are organized (sorted by style and placed in central location) 8) Aisle and/or doors are not obstructed.

Criteria for 'Yes': Mark YES if the area is clean and fully stocked as well as being well organised.

Criteria for 'Yes': Check 8 apparel (4 tops & 4 bottoms) and 8 footwear items (if applicable). ALL items must be tagged correctly and consistently to answer question 'YES'.

Criteria for 'Yes': Ask a store leader to describe how they schedule their leadership - e.g. we advise that there should be a leader present at all times of operating. Mark YES if leadership is covering the whole operating hours of the store.

Criteria for 'Yes': Mark YES if the store is fully recruited according to their staffing plan? If there are any open posittions for more than 30 days of being open mark NO.

Criteria for 'Yes': Review the peak hours of the store schedule for the week. Measure investment in peak Vs Non Peak hours to ensure the store has more representation scheduled over the busier hours and days than the non peak times.

Criteria for 'Yes': Look to determine if the correct amount of weeks of schedules are posted in accordance with local law.

Criteria for 'Yes': Must be 100% in local/most prevalent language to answer 'YES'. Please add in comments if there is no communication board / information area in the store that is dedicated to communiction to the employees? Including schedules, product info, program info, initative info, upcoming activities, MVP if applicable etc.

Criteria for 'Yes': Ask store leaders to describe the process they would execute if the store closes for any unexpected reason (snow storm, power outage, evacuation, emergency etc). Check with 2-3 Athletes to ensure consistency.

Criteria for 'Yes': Check with the store leadership and also the communication board / information area (if present) and answer “Yes” if Athlete 15 Huddle materials are current.

Criteria for 'Yes': High traffic store: ask 4 athletes/associates. If 3 out of 4 athletes/associates need to answer correctly for a 'YES'. Low traffic store: ask 3 athletes/associates, if 2 out of 3 athletes/associates answer correctly answer "YES." If only 3 athletes/associates in store ask only 1.

Criteria for 'Yes': Identify, if any, store athletes/associates/ Leaders that have started in last 6 months, ask those athletes/associates about their training. If they have received some sort of onboarding then answer YES. Things to include: Product training, POS training, Customer service training, Nike information, BOH training, PP standards training, schedule training etc. please add notes in comments on what the onboarding / training includes.

Criteria for 'Yes': Does the store conduct regular training with product and teams and utilise the tools availble. If not, please add to comments the opportunities for the store.