Easter checklist

• Document No.

Easter Promo Visit

• Outside photo

  Media

• Select date

  Date

• Store Name and Number

• Visit with Dave/Jason

• Manager in Charge

Deals Ending The following promotions end this week, remove and destroy the POS relating to these promotions on the relevant date

• Up to £250/€250 Cashback on Selected Large Kitchen Appliances - Ends Wednesday 2 April

  Yes

  No

  N/A

• Free Joseph Joseph Kitchen Set with Selected Bosch Fridge Freezers - Ends Thursday 3 April<br>

  Yes

  No

  N/A

• Price Promise – As the new Price Promise messaging launches on Thursday all existing POS with the previous Price Promise detail needs to be removed and destroyed

  Yes

  No

  N/A

New Deals The following promotions are highlighted in the Promo Headlines doc with full POS instructions in the POS Install Instructions doc.

• Computing

• EE 4G offer – 6 months half price! (UK only) - From Thursday any customer that signs up to a 30-day rolling contract on EE at £21 (5GB) or £26 (8GB) per month will receive 6 months half price. Full details in Promo Headlines

  Yes

  No

  N/A

• • New phone launches including Samsung Galaxy S5 (UK Only – Selected Stores)<br>

  Yes

  No

  N/A

• Consumer Electronics

• • Samsung Camera Trade-Up Promotion (UK & ROI) - started 1 April Buy a Samsung Smart Camera or lens and get up to £200 cashback for your old camera gear. See Click> Supplier Promotions>Cashback<br>

  Yes

  No

  N/A

• Save up to £300 / €300 on LSTV (UK & ROI)<br> <br>

  Yes

  No

  N/A

• White goods

• Laundry WBW Bundle Savings – save up to £230! (UK & ROI) - Eligible products, outfits codes to process the offers and topper ears to support the promotion are in the POS install Instructions<br>

  Yes

  No

  N/A

• £50 Cashback on Panasonic tumble dryer (UK & ROI) - NH-P80G2WGB (055996) started 2 April<br>

  Yes

  No

  N/A

• Up to £100 / €100 cashback on selected Bosch Large Kitchen Appliances (UK & ROI) – Starts Thursday until 30 April. See Section 5 in the ‘Week 49 POS Install Instructions’ document for POS to support this promotion.<br>

  Yes

  No

  N/A

• Save up to 40% on selected LKA (UK & ROI)<br> <br>

  Yes

  No

  N/A

Other Promo Updates Further details from the Promo Headlines doc – published Tuesday

• New Price Promise Messaging (UK & ROI) -new and improved Multichannel Price Promise message aimed at improving customer confidence in our pricing. 3 main changes are: One Multi-channel message, named key competitors, price matching (not beating) our named competitors. Full details on Click > Promo > Promo Plans > Price Promis

  Yes

  No

  N/A

• Easter Microsite is now live on Click – Contains opening hours, delivery schedule, bank hol guidelines, cleaning, supplier demo schedule & more.

  Yes

  No

  N/A

Chain Category changes 80% deal change this week. Suggest checking one key deal in each category Comments

• COMPUTING
  
  

• Computing Hardware - Nomination changes to laptops 2 & 3. POS changes to Laptops 1, Desktops 1 & 2, Tablets 1 and Apple 1

  Yes

  No

  N/A

• Computing Related - Nomination changes to Endcaps 3, 4, 5, 6 and 7. POS Changes to ends 1 and 2<br>

  Yes

  No

  N/A

• Mobile Broadband – New POS and new nominations.<br><br>

  Yes

  No

  N/A

• Printing - New Bulkstacks and new nominations & POS on Endcaps 1, 2, 3 and 4.<br>

  Yes

  No

  N/A

• CE

• LSTV: Changes to Bulkstacks, TV Deals, In-run and Backers.<br>

  Yes

  No

  N/A

• SSTV - New nominations and POS to SSTV Endcaps 1 and 2.<br> <br><br>

  Yes

  No

  N/A

• Home Audio - New nominations and POS to Endcaps 1 and 2.

  Yes

  No

  N/A

• Home Entertainment - New nomination and POS to Home Entertainment 1 and new POS for Blu-ray end.<br><br>

  Yes

  No

  N/A

• Headphones – New POS and nominations for Headphones Endcap<br>

  Yes

  No

  N/A

• Mobile Audio – New POS for Mobile Audio Endcaps<br><br>

  Yes

  No

  N/A

• GPS Endcap: New nominations and POS.<br><br>

  Yes

  No

  N/A

• Digital Imaging - Nomination changes to Priority 1, 2, 4 and 5. POS changes to Bundle Boards and Priority 3.<br><br>

  Yes

  No

  N/A

• Fixed Line Phones – POS changes to FLP 1 and In-Run.<br><br>

  Yes

  No

  N/A

• Gaming Peripherals – New nomination and POS to Gaming End 2 and PC Gaming Endcap<br>

  Yes

  No

  N/A

• WHITES

• Floorcare: - New POS changes on Endcap 2.<br>

  Yes

  No

  N/A

• Laundry - New nominations and POS on Endcaps 1, 2 and Tumble Dryer 1.<br><br>

  Yes

  No

  N/A

• Dishwashers – New nominations and POS.<br><br>

  Yes

  No

  N/A

• Refrigeration - New nominations and POS on all Endcaps.<br><br>

  Yes

  No

  N/A

• SKA - New nominations and POS on all Endcaps.<br><br>

  Yes

  No

  N/A

• Cooking:- New nominations and POS on Cooking 1 and new POS on Cooking 2.<br><br>

  Yes

  No

  N/A

• Microwaves – New POS on Microwave Endcap.<br>

  Yes

  No

  N/A

Ready to Trade Other key items to check and ensure the store is ready to maximise the opportunity going into the weekend

• Bulk Stacks – Have these been executed as per the promo brief?

  Yes

  No

  N/A

• Attachments – Are these located near the hardware ready to sell?

  Yes

  No

  N/A

• Duty manager – Has the published Promo Plan Headlines on Tuesday been used to brief all colleagues?

  Safe

  At Risk

  N/A

• Colleagues – Check 3 colleagues for knowledge of the key deals this week

  Yes

  No

  N/A

• Week 49 TV deals – published Wednesday – briefed to all colleagues?

  Yes

  No

  N/A

• External Poster Plans – Updated in the Wednesday mailbag - Due to an error with the amount of Easter posters sent out (only 1 per store, rather than 4) an update was published on Wednesday with instructions of what to do until the missing posters land in all stores on Friday.

  Yes

  No

  N/A

• Ticket Ears merchandised correctly – Have colleagues checked the Market Place section of the Promo Plan to ensure correct ticket ears are on display?

  Yes

  No

  N/A

Next Steps

• Best section

  Media

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• Select from range

• Dave

  Sign

• Manager

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