Audit
The following promotions end this week, remove and destroy the POS relating to these promotions on the relevant date
Up to £250/€250 Cashback on Selected Large Kitchen Appliances - Ends Wednesday 2 April
Free Joseph Joseph Kitchen Set with Selected Bosch Fridge Freezers - Ends Thursday 3 April
Price Promise – As the new Price Promise messaging launches on Thursday all existing POS with the previous Price Promise detail needs to be removed and destroyed
The following promotions are highlighted in the Promo Headlines doc with full POS instructions in the POS Install Instructions doc.
Computing
EE 4G offer – 6 months half price! (UK only) - From Thursday any customer that signs up to a 30-day rolling contract on EE at £21 (5GB) or £26 (8GB) per month will receive 6 months half price. Full details in Promo Headlines
• New phone launches including Samsung Galaxy S5 (UK Only – Selected Stores)
Consumer Electronics
• Samsung Camera Trade-Up Promotion (UK & ROI) - started 1 April Buy a Samsung Smart Camera or lens and get up to £200 cashback for your old camera gear. See Click> Supplier Promotions>Cashback
Save up to £300 / €300 on LSTV (UK & ROI)
White goods
Laundry WBW Bundle Savings – save up to £230! (UK & ROI) - Eligible products, outfits codes to process the offers and topper ears to support the promotion are in the POS install Instructions
£50 Cashback on Panasonic tumble dryer (UK & ROI) - NH-P80G2WGB (055996) started 2 April
Up to £100 / €100 cashback on selected Bosch Large Kitchen Appliances (UK & ROI) – Starts Thursday until 30 April. See Section 5 in the ‘Week 49 POS Install Instructions’ document for POS to support this promotion.
Save up to 40% on selected LKA (UK & ROI)
Further details from the Promo Headlines doc – published Tuesday
New Price Promise Messaging (UK & ROI) -new and improved Multichannel Price Promise message aimed at improving customer confidence in our pricing. 3 main changes are: One Multi-channel message, named key competitors, price matching (not beating) our named competitors. Full details on Click > Promo > Promo Plans > Price Promis
Easter Microsite is now live on Click – Contains opening hours, delivery schedule, bank hol guidelines, cleaning, supplier demo schedule & more.
Category changes
80% deal change this week. Suggest checking one key deal in each category
Comments
COMPUTING
Computing Hardware - Nomination changes to laptops 2 & 3. POS changes to Laptops 1, Desktops 1 & 2, Tablets 1 and Apple 1
Computing Related - Nomination changes to Endcaps 3, 4, 5, 6 and 7. POS Changes to ends 1 and 2
Mobile Broadband – New POS and new nominations.
Printing - New Bulkstacks and new nominations & POS on Endcaps 1, 2, 3 and 4.
CE
LSTV: Changes to Bulkstacks, TV Deals, In-run and Backers.
SSTV - New nominations and POS to SSTV Endcaps 1 and 2.
Home Audio - New nominations and POS to Endcaps 1 and 2.
Home Entertainment - New nomination and POS to Home Entertainment 1 and new POS for Blu-ray end.
Headphones – New POS and nominations for Headphones Endcap
Mobile Audio – New POS for Mobile Audio Endcaps
GPS Endcap: New nominations and POS.
Digital Imaging - Nomination changes to Priority 1, 2, 4 and 5. POS changes to Bundle Boards and Priority 3.
Fixed Line Phones – POS changes to FLP 1 and In-Run.
Gaming Peripherals – New nomination and POS to Gaming End 2 and PC Gaming Endcap
WHITES
Floorcare: - New POS changes on Endcap 2.
Laundry - New nominations and POS on Endcaps 1, 2 and Tumble Dryer 1.
Dishwashers – New nominations and POS.
Refrigeration - New nominations and POS on all Endcaps.
SKA - New nominations and POS on all Endcaps.
Cooking:- New nominations and POS on Cooking 1 and new POS on Cooking 2.
Microwaves – New POS on Microwave Endcap.
Other key items to check and ensure the store is ready to maximise the
opportunity going into the weekend
Bulk Stacks – Have these been executed as per the promo brief?
Attachments – Are these located near the hardware ready to sell?
Duty manager – Has the published Promo Plan Headlines on Tuesday been used to brief all colleagues?
Colleagues – Check 3 colleagues for knowledge of the key deals this week
Week 49 TV deals – published Wednesday – briefed to all colleagues?
External Poster Plans – Updated in the Wednesday mailbag - Due to an error with the amount of Easter posters sent out (only 1 per store, rather than 4) an update was published on Wednesday with instructions of what to do until the missing posters land in all stores on Friday.
Ticket Ears merchandised correctly – Have colleagues checked the Market Place section of the Promo Plan to ensure correct ticket ears are on display?
Next Steps
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