Events & Brand Experience Visit

• Store Number

• Store Name

• Location
  Address

• Conducted By

• Conducted on

  Date

Store Appearance:

• Store exterior maintained

  Yes

  No

  N/A

• Store front clean & organized

  Yes

  No

  N/A

• Sales floor clean, neat & organized

  Yes

  No

  N/A

• Back of house clean, neat & organized

  Yes

  No

  N/A

Store Staff

• Visible high energy level

  Yes

  No

  N/A

• Actively engaging during visit

  Yes

  No

  N/A

• Knowledgable about the team

  Yes

  No

  N/A

• Team dress represents the brand

  Yes

  No

  N/A

Customer Experience

• Team engaging with customers

  Yes

  No

  N/A

• Selling behaviors utilized during interactions

  Yes

  No

  N/A

• CES results OT or better

  Yes

  No

  N/A

• CES opportunities to explore

  Yes

  No

  N/A

Associate Engagement

• Associates are smiling

  Yes

  No

  N/A

• Associates are being recognized

  Yes

  No

  N/A

• Associate break area is engaging

  Yes

  No

  N/A

• Turnover numbers are OT or better

  Yes

  No

  N/A

Brand Management

• Marketing is fully executed for current event/promotion.

  Yes

  No

  N/A

• Marketing is current and in good repair

  Yes

  No

  N/A

• Any missing marketing has been reported

  Yes

  No

  N/A

• Marketing meets brand standards

  Yes

  No

  N/A

Events

• Store understands the difference between a national event & a localized event

  Yes

  No

  N/A

• Store is utilizing the "Events In A Box" site on portal, to plan out events

  Yes

  No

  N/A

• Current national event(s)/promotion(s) is being executed to company expectation

  Yes

  No

  N/A

• Staff is knowledgable about current national event(s)/promotion(s)

  Yes

  No

  N/A

• Localized events are being executed per submitted event plan and represent the brand direction

  Yes

  No

  N/A

• Store leaders can speak to the current localized event and the ROI

  Yes

  No

  N/A

Wrap-up/ Review

• Observations & Comments

• Additional Documents

  Media

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• Store Leader

  Sign

• Events & Brand Experience Manager

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