Information

  • Audit Title

  • Conductor

  • Conducted on

  • Location

SIGNAGE. Is all signage being used as requested in the Border Region Playbook?

  • Is the event banner located at the customer pre-dominate entrance? Is store using all of its banners?

  • Iron man/ad rack poster?<br>

  • Are 12x12 & 30x18 full panel signs used properly? <br><br><br><br>

  • Are side card(s) used with the appropriate items? Perishables to highlight event items and centerstore to call out the event?<br>

  • Are product blades being used to highlight specific products?<br>

  • Are pennants being used properly? <br><br>

  • Are table tents used properly?

Meal Deal - Buy HEB Fully Cooked Burgers 6pk & HEB Fullycooked Bacon get free Kraft Natural Cheese Slices, Mt. Olive Mini Stuffers Dill chips, and French's Ketchup

  • Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?

  • Is the meal deal located in two high-traffic locations?

Bakery

  • Tortilla chips

  • 10in YoYo Rasberry/Lemon/Coconut Butter Crème Cakes

  • Conchas/ Empanandas

Produce

  • HEB Chopped Salads

  • Sweet Onions

  • White Potatoes

SEAFOOD - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?

  • Fiesta Jalapeno Salomon Slider

  • Atlantic Salmon Burgers 2ct

MARKET - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?

  • CR Fresh Chuck Patties

  • Fresh Ground Chuck Sliders

  • HEB/HCF Single Cheese

  • HEB Bacon

GM/DRUG - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?

  • Cocinaware Presesoned Cast Iron 12" Frypan, or Double Griddle $5 off

  • Kodi 20% off

  • HEB Lighter Fluid 32oz

  • El Arriero 25lb

GROCERY - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?

  • Buy Hellmann's 20oz/30oz Get FREE Whataburger Mustard

  • Buy HEB Ketchup, 32oz, get Free HEB Dill Relish & HEB Mustard, 8oz

  • HEB TEXAS PETS TREATS BOGO

  • Buy 2 HEB Thin Potato Chips, get 1 Free

  • Buy 2 HEB Tortilla Chips 14oz, get HEB Dips FREE

  • Mi Tienda Coconut Water BOGO

  • Buy Heinz Yellow Mustard, 14z, get HEB Hamburger Buns, 8ct

  • Buy HEB Teas 12pk 16.9oz, get HEB Party Size Chips Free

  • Buy 2 HEB Cheese Balls or Puffs get 1 Free

  • HEB Select Ingredients Root Beer Float Twisters Sandwich Cookies

  • WHATABURGER KETCHUP BOGO

DELI - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?

  • San Jacinto Oaxaca/Aseadero Cheese

  • HCF American Block White/Yellow

  • Nortenita Creama 15oz

  • HEB Munster Cheese

FEPS - Cheese Puffs Primary / Whataburger Ketchup Secondary

DATA

  • Are stores conducting daily huddles?

  • Are all the top 10 displayed? (Take into consideration assortment and size of store.)

  • Are department managers utilizing BI to make decisions/placement of product?

CUSTOMER INTERACTION

  • Is there a ShowTime event going on?

  • Does the partner have a set goal? <br>

  • Is the partner interaction with every customer? <br>

  • Does the store have a Powerful front lobby display? (space permitting)

RECOMMENDATIONS

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