Information

  • Audit Title

  • Conductor

  • Conducted on

  • Location

SIGNAGE. Is all signage being used as requested in the Border Region Playbook?

  • Is the event banner located at the customer pre-dominate entrance? Is store using all of its banners?

  • Iron man/ad rack poster?<br>

  • Are 12x12 & 30x18 full panel signs used properly? <br><br><br><br>

  • Are side card(s) used with the appropriate items? Perishables to highlight event items and centerstore to call out the event?<br>

  • Are product blades being used to highlight specific products?<br>

  • Are pennants being used properly? <br><br>

  • Are table tents used properly?

Meal Deal - HEB 10.5in paper plates and HEB printed cups get free HEB SI chicken breast fajitas, HEB SI Salsa, HEB SI Tortilla chips

  • Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?

  • Is the meal deal located in two high-traffic locations?

Bakery

  • Simply Delicious cookie edlp $3.99

  • 4ct muffin edlp $3.98

  • French Bread $1

Produce

  • HEB Chopped Salad Kits

  • HEB VA Vegtables

MARKET - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?

  • HEB 8oz Natural Slices 2/$5

  • HEB Cheese Shreds 2/$5

GROCERY - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?

  • Buy 2 HEB Kettle Chips get free H-E-B SI Tea 64z

  • HEB applesauce $0.75 off

  • Buy HEB baking mix get free H-E-B SI apple juice 48oz

  • HEB Creamy Creation 1/2 gallons

  • HEB SI Refrigerated Coffee creamers

  • 3/$5 HEB Potato Chips

  • Buy H-E-B SI Multi-fit cereal get free H-E-B SI oats

  • Feps Pretzles

DELI - Are Displays Fresh & Full, signed correctly, couponed where applicable, and merchandised per Playbook guideline?

  • HEB Hummus EDLP $2.38

  • $2 off HEB SI roti turkey breast

FEPS - Pretzels 2/$2

DATA

  • Are department managers utilizing Border top 10 report to make decisions?

  • Are stores conducting daily huddles?

  • Are all the top 10 displayed? (Take into consideration assortment and size of store.)

  • Are department managers utilizing BI to make decisions/placement of product?

  • Are department managers utilizing Border top 10 report to make decisions?

  • Are stores conducting daily huddles?

  • Are all the top 10 displayed? (Take into consideration assortment and size of store.)

  • Are department managers utilizing BI to make decisions/placement of product?

CUSTOMER INTERACTION

  • Is there a ShowTime event going on?

  • Does the partner have a set goal? <br>

  • Is the partner interaction with every customer? <br>

  • Does the store have a Powerful front lobby display? (space permitting)

RECOMMENDATIONS

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