Kick Off Checklist - A/W 2014

• Document No.

• Audit Title

• Client / Site

• Conducted on

  Date

• Prepared by

• Location
  Address

• Personnel

Kick Off Goals

• Management & VM team are aware of the 3 kick off goals and can show how they are delivering them in the store. 1 Amazing shopping experience, 2 High Fashion level, 3 Clear stories<br>

  Yes

  No

  N/A

• VM & Ops teams are using the 4 steps to set up & maintain the shop floor. 1 Planning, 2 Sample rails, 3 Rematch, 4 Maintain

  Yes

  No

  N/A

• Do the team know the 3 merchandising focuses? 1 Increase full price margin, 2 Clean up aged stock, 3 Focus on reducing Stockloss

  Yes

  No

  N/A

Stockloss

• Has the store completed the Stockloss Toolkit Audit within the last month? Check store have a copy of the audit readily available and completed within the last month

  Yes

  No

  N/A

• Has the action plan been completed? - check action plan relates to most recent audit. Spot check 3 red points and if corrective action has been taken

  Yes

  No

  N/A

• Are all products tagged as per brand guidelines? Check 200 items - tolerance 10 items untagged

  Yes

  No

  N/A

Service

• Direct Service - look at the greeter. Are they available? Smiling? Talking about current promotions? Giving baskets when required?

  1

  2

  3

• Direct Service - Look at how customers are being served on the tills and fitting room - are they being approached with a positive attitude and a smile? Are they offered baskets? Are staff helping to select outfit and up-selling?

  1

  2

  3

• Indirect Service - Look at densities, visual impact & pricing (below 9.900KD in local currency). Are we winning ladies customers back (shopability/accessibility).

  1

  2

  3

Visual

• Windows - are GTLs correct for the weather? Do they scream "you must have me"? Is pricing competitive? Are the windows clean (glass, floor, wall)? Is the set up well balanced, with lights correctly positioned?

  1

  2

  3

• Indoor - are TPPs kept in hot spots and highlighted with price? Is presentation method correct for each concept and promoting the best outfits? Can you as a customer see what we want to sell to them (product focus clearly visible)? Are current promotions (like B2G1F, ISRs, Deals) impossible to miss?

  1

  2

  3

• VM room - is it organised well to find everything faster and save time? Is equipment and POS stored correctly to promote cost saving and profit mentality? Can you see any old equipment that should be thrown away?

  1

  2

  3

Standards

• Densities and size curve - are tables full and balanced? Are all sizes available on the floor? Are Accessories, Cosmetics and Lingerie departments full?

  1

  2

  3

• Size order and size tapes - can customers find their size easily? Are A-areas, round rails and TPPs in size order? Do folded garments have size tape for better shopping experience?

  1

  2

  3

• Ongoing recovery - are staff taking care of the store throughout the day? Are managers giving direction where help is required?

  1

  2

  3

Commerciality

• Visual - is our garment presentation reflect current trends, weather? Are we showing best possible garments? Are we focusing on what our competitors are doing/promoting?

  1

  2

  3

• Competitors awareness - is management team aware what competitors are doing? What kind of promotions they run that might affect our business? Do they have relationship with Mall management?

  1

  2

  3

• Customer round - is it done on daily basis? Do we follow up to improve? Are managers and visual work as a one team?

  1

  2

  3

Staff appearance

• Staff - do they wear current H&M T-shirt (without any alterations) and are visible to the customers? Do they have H&M current lanyard & name badge? Would you as a customer be happy to get fashion advice from them?

  1

  2

  3

• Managers - do they wear H&M clothes? Are they fashionable? Can you spot them on the floor? Is their look scream "FASHION"? Would you trust their judgement when it comes to building outfit for customers?

  1

  2

  3

• Personal - is everyone groomed well? Can you say they look after their personal hygiene? Do they have any signs of illness discouraging customers from approaching them?

  1

  2

  3

Maintenance and housekeeping

• Cleanliness on the floor - are shelves and fixtures dust free? Can customers pick clean clothes? Are tills and FRs clean?

  1

  2

  3

• Lights - are lights working and properly directed to enhance the look of our product? Do they blind our customers?

  1

  2

  3

• Fixtures - are they in good condition? Are they safe for customers to shop?

  1

  2

  3

KPIs knowledge

• BP - how the store is doing on BP and vs. LY? Is the whole management team aware of their performance? Does the team know? Are department managers aware of their department's performance and take corrective actions?

  1

  2

  3

• ATV, IPC, conversion - is everyone aware of their current performance? How does the store drive those KPIs? Does the store presentation encourage ATV, IPC and conversion improvement?

  1

  2

  3

• SHOPPIE - how is the store doing vs. our target? Does the score reflect what you see on the floor? Did they improve on LY score?

  1

  2

  3

Scheduling

• Holidays - are they in line with what was committed to the brand? Are busy periods of trading being avoided for better floor cover? Are key people not being away during the same time?

  1

  2

  3

• Schedule - is it done 4 weeks in advance for better planning? Is it displayed for all the staff to see? Does it reflect trading pattern? Are schedule rules for SMs being followed (3 late shifts a week with minimum 1 weekend)?

  1

  2

  3

• Daily deployment - is it done on daily basis, with breaks and tasks highlighted and being followed? Is it in line with most current weekly staff schedule? Do managers have it with them to control the floor? Is it in line with trading pattern?

  1

  2

  3

Training and people

• Department managers - do they know their best sellers? Are they aware of current promotions, campaigns and figures? Can you notice their presence on the floor? Do they lead by example by approaching customers and encourage them to buy?

  1

  2

  3

• Reviews - are performance appraisals done? Can you see high morale within the team? Do they feel being motivated? Do they get feedback from their managers?

  1

  2

  3

• New joiners - did they receive proper induction? How do they feel? Was anyone looking after them and giving direction how to deliver?

  1

  2

  3

Back of house

• Stock - is everything organised in size order for easier replenishment? Are all concepts and departments kept together?

  1

  2

  3

• Oddments - are they on the floor? Does staff look after last pieces?

  1

  2

  3

• TPPs - are they highlighted and in visible spots (on the beginning of each department)?

  1

  2

  3