Subway® Australia Brand Transformation Launch

• Restaurant Number & Restaurant Name

• Conducted on

  Date

• Prepared by:

• Phone Number:

• Email Address:

• 

• THE FUTURE IS NOW !!
  
  Brand relaunch brings, fresh new look to restaurants.
  
  Our new look is ready, our new menus are ready and a new experience is ready for our guests.
  
  As you know, we've been well underway with our brand transformation for some time. You have already completed SubwayNOW! coaching sessions, with the emphasis on Guest First, Perfect Sandwiches, Beautiful Shops and Team Building. We've established our refreshed logo defined our Visual Identity System (VIS) and piloting the new Fresh Forward decor design in more and more locations every month.
  
  Not only are these initiatives designed to keep the Subway® experience for our guests, whether they visit online or in restaurant. The dynamic look of the new VIS will also energise the Subway® brand's competitive status in the QSR industry - ultimately increasing sales and profits.
  
  So now the time has come for you to do your part. The launch booklet outlines the brand transformation initiatives that are about to launch in your sandwich shop.
  
  From operational changes, new packaging, energising uniforms, and also our marketing - every touch point of the Subway® brand will be redefined, commencing July 3.
  
  It's time to show our guests that it's a new day at Subway® restaurants. Embracing the changes is in integral to the success of our brand re-launch, therefor we need you to do your part by following the instructions in the Brand Transformation Launch Booklet;
  1. Complete the Launch Checklist to ensure your team is ready on Day 1.
  2. We've included a helpful "Franchisee Action" section at the bottom of each 1-page restaurant update, so you know exactly what to do
  3. Hold a meeting with your staff before July 3 to ensure they're ready.
  
  We are excited to have you with us on this journey
  
  The SSA Team
  

Approach: Store visibility from road - pylon sign, contour sign, lighting, general profile

• Pole & other exterior signage is visible from a minimum of 200m

  YES

  NO

  N/A

• At night, the restaurant is highly visible with all lights operational

  Yes

  No

• All signage clean and in good condition

  Yes

  No

• Prominent line markings if applicable

  YES

  NO

  N/A

• Additional signage, umbrellas etc clean and in good condition

  YES

  NO

  N/A

• Directional signage where appropriate

  YES

  NO

  N/A

Gardens

• Well maintained

  YES

  NO

  N/A

• Full covering

  YES

  NO

  N/A

• No rubbish

  Yes

  No

Outdoor seating

• Approved decor

  YES

  NO

  N/A

• Clean, tidy & in good repair

  YES

  NO

  N/A

• Clean and good condition including frames

  Yes

  No

Windows

• Current and correct number of FAF materials

  Yes

  No

Restaurant Exterior

• Exterior walls clean, no graffiti

  Yes

  No

• Blinds clean and in good repair (if applicable)

  YES

  NO

  N/A

• Awning clean and in good repair

  YES

  NO

  N/A

Exterior signage

• Current logo

  YES

  NO

  N/A

• Good condition and clean

  YES

  NO

  N/A

• Working order

  YES

  NO

  N/A

Main Entrance

• Entrance is unobstructed and in good condition

  Yes

  No

• Correct decals on front door

  Yes

  No

• Compliant hours of operation sign

  Yes

  No

Action Points:

• Add a photo if req.

  Media

• Add a photo if req.

  Media

• Add a photo if req.

  Media

Welcome to Subway®

• Team member give a sincere greeting within 3 seconds

  Yes

  No

• Signage is appropriate (eg floor stand)

  Yes

  No

Temperature

• The temperature of the restaurant is comfortable (approx 22°c

  Yes

  No

Music

• Appropriate content

  Yes

  No

• Appropriate volume

  Yes

  No

Ambience

• Well lit

  Yes

  No

• Inviting

  Yes

  No

Equipment and furniture

• Good repair

  Yes

  No

• Clean, tidy, organised

  Yes

  No

Overall impression of interior

• Clean, tidy, organised

  Yes

  No

• Correct and appropriate signage

  Yes

  No

• Sparkle factor

  Yes

  No

Action Points:

• Add a photo if req.

  Media

• Add a photo if req.

  Media

• Add a photo if req.

  Media

Menu Boards

• Approved design only

  Yes

  No

• Current materials

  Yes

  No

• Good Condition with full lighting

  Yes

  No

Under menu hangers

• Maximum of two under menu hangers

  Yes

  No

• Correct sneeze guard clings and in good condition

  Yes

  No

Menu translites

• All panels current style

  Yes

  No

• All the translites in good condition

  Yes

  No

• All panels fully priced

  Yes

  No

• In correct order, neat, clean, straight

  Yes

  No

• RRP followed

  Yes

  No

• Current FAF promotional materials in place

  Yes

  No

Action Points:

• Add a photo if req.

  Media

• Add a photo if req.

  Media

• Add a photo if req.

  Media

Front Counter

• All stainless clean

  Yes

  No

• Glass clean

  Yes

  No

• All clings current, clean and in good condition

  Yes

  No

• Portion control scoops used correctly

  Yes

  No

• All products well displayed below the chill line

  Yes

  No

• All previous campaign materials removed

  Yes

  No

• Current promotional counter cards displayed where applicable

  Yes

  No

• Only relevant staff facing used and not viable to customers

  Yes

  No

• POS clean and area tidy

  Yes

  No

New VIS highlight

• Are all packaging materials new VIS printed

  Yes

  No

Action Points:

• Add a photo if req.

  Media

• Add a photo if req.

  Media

• Add a photo if req.

  Media

Employees are creating the 'Theatre of the Sandwich Build'

• Team members show proficiency and speed when making the product

  Yes

  No

• Team members show genuine interest in the customer - engaging the customer

  Yes

  No

Uniforms

• Team members are dressed in the new uniforms

  Yes

  No

Finished Product: A Great Sub Every Time

• Correct formulas used

  Yes

  No

• Correct sequence

  Yes

  No

• Sandwich Artist™ confirms the customer is happy with their purchase

  Yes

  No

Team close

• Customer greeted with a smile

  Yes

  No

• Money taken and change given quickly and efficiently

  Yes

  No

• Additional products suggested - drinks, combos, cookies etc

  Yes

  No

• Friendly "thank you" and a parting phrase

  Yes

  No

Action Points:

• Add a photo if req.

  Media

• Add a photo if req.

  Media

• Add a photo if req.

  Media

• Dining In

Ambiance is inviting to stay

• Friendly, clean, uncluttered environment

  Yes

  No

Staff interaction with each other is appropriate

• Team members speak appropriately to each other as well as to customers

  Yes

  No

Total decor package is in good repair

• All decor items are in good repair (inc floors, walls, ceiling, tables, chairs etc.)

  Yes

  No

Basket used for Dine-In

• Do staff use the dine-in basket for all customers eating in

  Yes

  No

• Take-out

Packaging has held together well

• All products are wrapped effectively so the product maintains it's shape and the Subwap stickers used for each Sub/wrap

  Yes

  No

Easy to exit

• Nothing will impede the customers exit from the store

  Yes

  No

Encouraged to return

• Team members mention returning. eg "see you again"

  Yes

  No

• Dining in AND take out

Unwrapped Sub still looks appealing

• Even after unwrapping, the product maintains its shape with no wastage

  Yes

  No

Receipt offered

• Did the Sandwich Artist™ offer a receipt

  Yes

  No

Action Points:

• Add a photo if req.

  Media

• Add a photo if req.

  Media

• Add a photo if req.

  Media

• Job Aids Updated

  Yes

  No

• Menu Refresh

  Yes

  No

• Dine-In Baskets

  Yes

  No

• Protein Scoops

  Yes

  No

• Sauce Bottle Lids

  Yes

  No

• Uniforms

  Yes

  No

New VIS Packaging

• SubWrap - Full

  Yes

  No

• SubWrap - 2/3

  Yes

  No

• Cups

  Yes

  No

• Lids

  Yes

  No

• Straws

  Yes

  No

• Paper Bags

  Yes

  No

• Napkins

  Yes

  No

• Toastie Box

  Yes

  No

Comments

• Add a photo if req.

  Media

• Add a photo if req.

  Media

• Add a photo if req.

  Media