MillerCoors On-Premise Survey

• Account Manager:

• Account Name:

• Location:
  Address

• Conducted On:

  Date

• Prepared By:

• Follow-Up Date:

Draft Standards (Core & Share) - 50 Points Possible

• Do we have Coors Light and Miller Lite on draft in the account (20 Points)?

  Yes

  No

  N/A

• If the account carries any craft beer, does MillerCoors have Blue Moon on draft (10 Points)?

  Yes

  No

  N/A

• Does the account have at least one flavor of Saint Archer (10 Points)?

  Yes

  No

  N/A

• Are at least 70% of our draft handles within our Top 20 brands (10 Points)?

  Yes

  No

  N/A

Draft Quality Standards - 5 Points Possible

• Is the draft cleaning sticker updated and visible (5 Points)?

  Yes

  No

  N/A

Package Standards (Core & Share) - 10 Points Possible

• Do we have at least 5 out of 6 of the following brands in distribution (10 Points)?<br>- Coors Light<br>- Coors Banquet<br>- Miller Lite<br>- Blue Moon Belgian White<br>- St. Archer<br>- Peroni, Pilsner Urquell or Grolsch<br><br>*** N/A if account is Chain with mandates ***<br>

  Yes

  No

  N/A

POS Standards - 10 Points Possible

• Does the account have permanent POS for all MillerCoors draft brands in distribution (5 Points)?

  Yes

  No

  N/A

• Does the account have POS for all MillerCoors brands in distribution (5 Points)?

  Yes

  No

  N/A

Feature/Promo Standards - 5 Points Possible

• Does the account have a banner with a price or a feature for any MillerCoors brand (5 Points)?

  Yes

  No

  N/A

Out of Stocks - 10 Points Possible

• Does the account have zero MillerCoors out of stocks (10 Points)?

  Yes

  No

  N/A

• How many out of stocks does the account have?

Product Quality - 10 Points Possible

• Does the account have zero MillerCoors QC (10 Points)?

  Yes

  No

  N/A

• How many cases of QC product does the account have?

Customer Evaluation

• Sales Department (1-5) - 5 being the best.

• Delivery Department (1-5) - 5 being the best.

• Overall (1-5) - 5 being the best.

Beerline.com

• Is the account registered?

  Yes

  No

  N/A

• If yes, has the account placed an order?

  Yes

  No

  N/A

• If no, what are the obstacles that need to be overcome?

Craft Spirits

• Does the account carry any of our Craft Spirit brands?

  Yes

  No

  N/A

Follow Up

• Comments