Reyes Beverage Group Small Format Survey

• Account Manager:

• Account Name:

• Location:
  Address

• Conducted On:

  Date

• Prepared By:

• Follow-Up Date:

Merchandising External - 5 Points Possible

• RBG signage is greater than competition (5 Points)?

  Yes

  No

  N/A

Merchandising Internal - 5 Points Possible

• Account has current themed RBG POS displayed in the account (5 Points)?

  Yes

  No

  N/A

Displays vs. Share - 5 Points Possible

• Does RBG have equal to or greater than 65% of the total displays in the account (5 Points)?

  Yes

  No

  N/A

Cooler Set Standards - 10 Points Possible

• Cooler has a "Price Flow Set" and is also a set that has MillerCoors in the first domestic position (10 Points)?

  Yes

  No

  N/A

Cooler Space Standards - 15 Points Possible

• Does RBG have 65% of the shelf space or better than current market share (15 Points)?

  Yes

  No

  N/A

Cooler Pricing - 5 Points Possible

• Are price features reflected equal to or greater than competition across all segments (5 Points)?

  Yes

  No

  N/A

Core Distribution - 15 Points Possible

• Does the account carry a minimum of 4 out of the following 5 packages (15 Points)?<br>- Corona 12 Pack Can<br>- 805 6 Pack Bottles<br>- Banquet 6 Pack Bottles<br>- Tecate Light 18pk Cans<br>- Lagunitas IPA 6pk Bottles

  Yes

  No

  N/A

Secondary Distribution - 10 Points Possible

• Does the account carry a minimum of 3 out of the following 5 packages (10 Points)?<br>- Tecate Lt. 12 Pack Can<br>- Dos XX Lager 24oz. Can<br>- Corona 24oz. Cans<br>- Ballast Point Sculpin 6pk Bottles<br>- St. Archer White Ale 6 Pack Cans

  Yes

  No

  N/A

Out of Stocks - 10 Points Possible

• Does the account have zero out of stocks in the account (10 Points)?

  Yes

  No

  N/A

• How many out of stocks does the account have?

Product Quality - 15 Points Possible

• Does the account have less than 3 cases of QC product (15 Points)?

  Yes

  No

  N/A

• How many cases of QC product does the account have?

Backroom Organization - 5 Points Possible

• Is the backroom and breakage managed (5 Points)?

  Yes

  No

  N/A

Customer Evaluation

• Sales (1-5) - 5 being the best.

• Merchandising (1-5) - 5 being the best.

• Delivery (1-5) - 5 being the best.

• Overall (1-5) - 5 being the best.

Follow Up

• Comments