MillerCoors Small Format Survey Copy

• Account Manager:

• Account Name:

• Location:
  Address

• Conducted On:

  Date

• Prepared By:

• Follow-Up Date:

Merchandising External - 5 Points Possible

• MillerCoors signage is greater than competition (5 Points)?

  Yes

  No

  N/A

Merchandising Internal - 5 Points Possible

• Account has current themed MillerCoors POS displayed in the account (5 Points)?

  Yes

  No

  N/A

Displays vs. Share - 5 Points Possible

• Does MillerCoors have the most displays and the largest displays in the account (5 Points)?

  Yes

  No

  N/A

Cooler Set Standards - 10 Points Possible

• Cooler has a "Price Flow Set" and is also a set that has MillerCoors in the first domestic position (10 Points)?

  Yes

  No

  N/A

Cooler Space Standards - 15 Points Possible

• Does MillerCoors have equal to or greater than current ABI (5 Points)?

  Yes

  No

  N/A

• Does MillerCoors below premium segment have equal to or greater than ABI below premium (5 Points)?

  Yes

  No

  N/A

• Does MillerCoors Aluminum Pint facing count exceed ABI's (5 Points)?

  Yes

  No

  N/A

Cooler Pricing - 5 Points Possible

• Are price features reflected greater than competition across all segments (5 Points)?

  Yes

  No

  N/A

Core Distribution - 15 Points Possible

• Does the account carry all St. Archer Core 5 can brands (5 Points)?

  Yes

  No

  N/A

• Does the account carry the Core 4 Blue Moon 6 pack brands (5 Points)?

  Yes

  No

  N/A

• Does the account carry Leinenkugel Sunset Wheat and Shandy (5 Points)?

  Yes

  No

  N/A

Out of Stocks - 10 Points Possible

• Does the account have zero MillerCoors out of stocks (10 Points)?

  Yes

  No

  N/A

• How many out of stocks does the account have?

Product Quality - 15 Points Possible

• Does the account have zero MillerCoors QC (15 Points)?

  Yes

  No

  N/A

• How many cases of QC product does the account have?

Backroom Organization - 5 Points Possible

• Is the backroom and breakage managed (5 Points)?

  Yes

  No

  N/A

Customer Evaluation

• Sales (1-5) - 5 being the best.

• Merchandising (1-5) - 5 being the best.

• Delivery (1-5) - 5 being the best.

• Overall (1-5) - 5 being the best.

Follow Up

• Comments