Title Page

  • Store

  • Visit Conducted by

  • Store Leader

  • Conducted on

  • Location

TEAM/ LEADERSHIP/ FIRST IMPRESSIONS

  • Assess the inspiration and energy levels of the morning meeting held by the Store Leader?

  • Check how well a sample of team members knows the Company Vision Statement as well as the Company Strategy.

  • Are all team members in the correct uniform with badges and can the leader provide proof that an order was done for any new team members?

  • Is the store leader completing one Dare selling or cashier evaluation per day?

  • Is the store leader and every team member aware of the store performance, their performance, and all promotions in the store?

  • Are the front windows clean and implemented as per the VM brief, are banners correct and steamed where needed, and is all lighting in the windows working?

  • Are the correct details, pricing, and template used for items displayed in the window?

  • Are all mannequins dressed with the correct stock and as per the styling guide?

  • Are the correct emergency details displayed on the window on the correct template?

CUSTOMER SERVICE

  • Assess if every customer's journey starts with being greeted by a team member stationed just inside the front door?

  • Observe 1 sales interaction on the sales floor and rate the overall service levels (indicate the name of the team member assessed and if points are N/A they need to be marked).

  • Observe 1 interaction at the cash desk and rate the overall service level (indicate the name of the team member assessed and if points are N/A they need to be marked).

  • Assess the "Friends and Family" interaction from the team with the customer. (Only choose points that were observed during the interaction - leave points that were omitted blank).

  • Are the Fitting rooms clean and merchandise-free with the "ring bell" sign up (no security tags hidden behind the mirrors)?

STORE OPTIMIZATION

  • Rate the level on which customers can interact with the equipment samples on the sales floor (Display out of box/ lights switched on?) Add notes and photos of optimizations identified.

  • Assess if all equipment is displayed within headquarters, within categories, and within brands as per the VM HO COMMS.

  • Are front and secondary tables implemented as per the VM brief?

  • Assess that all apparel departments (Leisure/Technical/Foul Weather/Accessories) have been laid out/merchandised according to the latest VM Comms/Planogram

  • Assess the level on which rails and fixtures have been aligned as not to obstruct customer flow in the store.

  • Has the hanger quantity VM ignite document been implemented and adhered to in the store to have the product displayed on the sales floor but not overfilling fixtures (Pull and not Push model)?

  • Check that all current promotions are implemented correctly in the store with the relevant marketing/ signage. Add notes and photos of issues and optimizations identified.

  • Are all display cabinet merchandise displayed by category with the features of the product shown and priced correctly with the correct font style and size on all displays?

  • Are backpacks/sleeping bags displays full, layout correct, and are all display units priced? (Has the new backpack VM Ignite document been followed?)

  • Check that all stock in the cage has samples displayed in the cabinet and that all knives and tools that are hung on pegs also have samples displayed in the cabinet.

  • Are footwear and sock walls full, priced correctly, and is the updated product/layout in place?

  • Store lights working and set up correctly with follow-up from Store Leadership if not? (Note action taken by OPS to rectify any lighting issues).

  • Identify all maintenance issues in the store and assess the level that the leader is attending to or following up on issues with proof?

  • Are the store aircons working set at optimal temperature?

  • Assess the overall cleanliness and housekeeping of the store - is all surfaces clean and dust free?

  • Have all the points on the Daily Floor Walk Checklist been checked, ticked off, and signed off since the last store visit was conducted?

SNAKE/ IMPULSE UNIT AND POS AREA

  • Rate the POS area implementation as per the VM Ignite layout

  • Has the snake que implementation been completed as per the latest VM ignite communication?

  • Assess the neatness and cleanliness of the POS area and check cupboards and drawers for clutter?

  • Get the leadership of the store to perform a surprise cash up in your presence on one of the terminals and note findings

STOCK MANAGEMENT

  • Assess the standards and cleanliness in the stockroom - must mirror the sales floor with regards to world-class standards, all departments to be kept separate, Flatpack floor ready, Footwear top to bottom/ left to right, Stock in boxes neat and floor ready, All VM elements sorted out and separated from stock, no redundant marketing elements?

  • Is the OPC schedule up and does it reflect the actual staffing in the store upon the visit?

  • Is a planogram for the store displayed in the back office indicating which team member is responsible for which department?

  • Is a copy of the Company Strategy placed up in the back office indicating Service, Selling, and Leading?

  • PTG: Check to see if items on the sales floor that had been reduced are merchandised on separate rails, have the correct marketing/signage, and is kept within categories per arm so customers can identify the stock easily.

  • Check a sample to see if all items that have been reduced have been marked with the correct "reduced" price stickers so customers can see the previous and current reduced price only.

  • Check if recent price adjustment instructions from HO have been actioned (HO COMMS instructional mails actioned).

  • Check if recent HO stock consolidations have been actioned (HO COMMS instructional mails actioned).

  • Check a sample of 20 items from the stockroom: Are they represented on the sales floor? (Take pictures of every item and use the draw function on IAUDITOR to indicate items not on the sales floor).

  • Has the store leadership submitted their daily replenishment checks on the group every day since the last store visit?

  • Check a selection of 10 rails/ wall bays of apparel for size curving disciplines?

  • Have all odd items (1 - 3 units of a style) been moved to the last of the best seller section and are these sections highlighted by the relevant signage?

  • In cases where the store has excess marked down and odd items - has the Store/Ops leader communicated with Outlet stores/Planner/Other stores to move items around?

RISK

  • Check a sample of 15 refund checks: Are the refund checks being done daily with physical and system stock indicated and signed off by leadership as checked?

  • Physically check 3 refund transactions - Does the system S.O.H balance with the actual units in the store and make sure to report to Precious on these transactions.

  • Assess the security tagging disciplines of the store?

  • Assess if weekly hazard counts are being conducted as per the count schedule and if losses are written off by leadership.

  • Have all ladders been removed from the sales floor when not actively in use?

  • Are the fire extinguisher services up to date?

  • Is every section on the sales floor covered by a team member to observe attempted shoplifting at all times and is the leadership not taking days off in succession?

  • Does the store have a Stock loss Action Plan up in the back office area, signed off by all team members in the store and is there evidence that points get checked as per comms from the Area Leader?

  • Question the staff on the stock loss action plan and check for understanding?

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