Information

  • Cruise Line / Ship

  • Select date

  • Prepared by

  • Gift Shop Manager Present?

  • Shop team present? (List Names)

Store appearance

  • 1. Initial Impression: Are the shops merchandised according to plan. Clean, organised and to standards. Folding in apparel and logo to standard, tickets and prices on all merchandise.

  • 2. Fine jewelry / Watch layout and adjacencies according to plan and Dufry / Brand standards

  • 3. General merchandise layout and adjacencies according to plan and Dufry / Brand standards

  • 4. Dufry approved in Store communication and value props in place. Current promotions live, all light boxes, windows and digital media and current and in good condition. Sign holders A5 and A4 are in place and on good condition.

  • 5. All collateral and display elements are in place and in good condition.

  • 6. All maintenance issues including lighting / locks / carpets and furniture is in good condition. If not has been reported and evidence.

Operations

  • 7. Are promotions ( Tables, islands etc ) effective and at the best times of the cruise? Review promo planner for compliance and set up photos.

  • 8. Can all staff demonstrate awareness of promotions? Do they all have a schedule.

  • 9. Are all elements and collateral onboard and being used for all promotions including digital

  • 10. Have stock issues over / under been reported to relevant people?

  • 11. All staff wearing relevant uniform and all looking smart and presentable? Staff follow DCS & Cruise line grooming policy.

  • 12. Review GSS / customer service scores from cruise line. Are they at target or not?

  • 13. Stock replenishment from lockers and back stock is under control and shops are fully stocked with all product?

  • 14. All Dufry current global promotions and local promotions in place. Sensitive items also. Signed and fully stocked?

  • 15. All Dufry Quarterly promotions are in place, signed and fully stocked?

  • 16. Shelf prices and stoppers are in place on all products and live promotions?

  • 17. POS terminals are neat and organised. All POS hardware is working, registers and printers as well as back office / managers office?

  • 18. Ships communications folder is up to date with all communications. Hard copies have been signed?

  • 19. Back offices are organised, neat and tidy and no live merchandise in the office apart from stock of LOUIS X111?

  • 20. Flyers / Handouts current and digital promotions?

  • 21. Daily promotions set up being sent to Fleet Manager?

  • Petty cash count is accurate with no difference?

Performance Management & Training

  • 22. Current month and YTD sales performance is at PPD level and budget?

  • 23. Gross margin performance current month and YTD to budget?

  • 24. Inventory differences current month and YTD at or below target? Review details of last physical inventory and cycle count

  • 25. Daily goals being set by the manager for each associate?

  • 26. Review other costs in GSM control, supplies/Champagne and selling supplies?

  • 27. Monthly Dufry training complete by all staff? Check file and signed copies

  • 28. Action plans in place for poor performers?

  • 29. Staff folders in place with relevant information?

Loss prevention / inventory control

  • 30. Loss prevention directives in place and all staff are aware of policies?

  • 31. Personal declarations are up to date and complete for all staff?

  • 32. LP posters are in place in GSM office?

  • 33. Daily pc counts in FJ/Watches are up to date with no variances?

  • 34. Daily process being followed, checking manifest, pallet count and photos of each pallet being sent within the required timeframe and all discrepancies reported?

  • 35. Write offs being sent every voyage and approved by Fleet Manager including testers, tasters and promotions according to maximum allowable usage?

  • 36. Are lockers organised? All lockers are being sealed and seal log is up to date?

  • 37. Cycle counts are up to date with lower than target results?

  • 38. Review discounts being given and ensure discount policy is being adhered to and variance approved by Fleet Manager?

  • Additional Media - Follow up for next Month

  • SM Signature

  • ARM Signature

The templates available in our Public Library have been created by our customers and employees to help get you started using SafetyCulture's solutions. The templates are intended to be used as hypothetical examples only and should not be used as a substitute for professional advice. You should seek your own professional advice to determine if the use of a template is permissible in your workplace or jurisdiction. You should independently determine whether the template is suitable for your circumstances.