Title Page

  • Document No.

  • Store manager

  • Store

  • Conducted on

  • Asm

Mystery shop

  • Does the window look strong and impactful?

  • Does the shop look full and impactful?

  • Were you welcomed into the store using the correct pitch?

  • While browsing were you approached?

  • Did the colleague discuss your needs?

  • We're you actively recommended a product?

  • Did they put it in your hand?

  • While at the till were the team actively promoting RFL cards to customers using a presumptive pitch, such as 'I'll just pop one I'm for you'

  • Are the team offering healthy magazines to every customer?

Asm checks

  • Have the team been briefed on strategy?

  • Do the store have the Asm folder set up and are they using it?

  • Has the honey been checked on the last delivery and is the paperwork in the Asm folder?

  • Have the team been briefed and signed the last newsletter?

  • Are the tasking during the customer window

  • Do the team know today's transaction target?

  • Do they know the Ipb targets?

  • The the way we work notice board up to date?

Closing statements

  • Overall do you feel the store has landed strategy?

  • Is a record of discussion required?

  • Store specific actions

  • Asm actions

  • Store

  • Asm

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