AHQ VM Checklist

• Document No.

• Audit Title

• Client / Site

• Conducted on

  Date

• Prepared by

• Location
  Address

• Personnel

VM Checklist

• Store?

  Dalma Mall

  Yas Mall

  Time Square Center

  JBR

Windows and Central Display

• Are the windows according to the current campaign?

  2

  1

• Are the windows visually inviting?

  4

  3

  2

  1

• Is the glass clear of smears and prints?

  2

  1

• Are the lights all working and positioned correctly?

  3

  2

  1

• Is the floor clear of dirt?

  2

  1

• Are the mannequins styled, steamed and no visibility of tags?

  4

  3

  2

  1

• Is the central Display season specific?

  4

  3

  2

  1

• Does the central display tell a story?

  2

  1

Active Wear

• Are the brands merchandised according to brand contribution?

  3

  2

  1

• Are we telling a story?

  2

  1

• Sizing of apparel is correct on display. Maximum of 12

  2

  1

• Are the Correct Hangers and size cubes being used?

  2

  1

• Are Security Tags placed according to tagging Standards?

  2

  1

• Is there proof of an effective replenishment being carried out?

  4

  3

  2

  1

• Mannequins dressed in current trend?

  2

  1

• Basic merchandising standards are met i.e One style per peg.

  2

  1

• Does the product display match the toppers?

  2

  1

• Have weekly reports been sent to the category manager?

  2

  1

• Are all current marketing initiatives implemented?

  2

  1

Water

• Is all the apparel merchandised to tell a story?

  2

  1

• Is the apparel sized and within size ranges?

  2

  1

• Are security tags used and placed correctly?

  2

  1

• Are all toys merchandised well and no product is on the floor?

  1

  0

• No empty prongs.

  1

  0

• Are all marketing initiatives implemented?

  2

  1

• Weekly feedback report sent to Category Manager?

  1

  0

• Is the water display telling a story?

  1

  0

• All equipment free from dust?

  1

  0

• Maximum Quantities of product adhered to?

  2

  1

• All stoppers got prices on?

  2

  1

Land

• Are the Products displayed to give the Consumer a greater Understanding?

  3

  2

  1

• Are the Products cross Merchandised?

  2

  1

• Does it tell a story?

  3

  2

  1

• Has replenishment been Actioned?

  4

  3

  2

  1

• Is the Central area season reflective?

  4

  3

  2

  1

• No empty Prongs?

  4

  3

  2

  1

• Are the walkway baskets Containing relevant product?

  3

  2

  1

• Do the price flippers have correct pricing?

  2

  1

• Do the bikes have specifications, Features / Benefits on them?

  3

  2

  1

• Is there a contact number of bikes per Style?

  3

  2

  1

• Standards of the work Bike Shop.

  4

  3

  2

  1

People

• Are team aware of best sellers in their sections and can point them out?

  4

  3

  2

  1

• Do the Team know new lines/ brands currently in store?

  3

  2

  1

• Are Dept Managers using the commercial tools provided? Is there evidence of this?

  4

  3

  2

  1

• Are the in-store visuals following the visual routine?

  4

  3

  2

  1

• Is the product notice board updated with relevant information?

  3

  2

  1

• Is there evidence of product training in-store?

  3

  2

  1

• Do the team have a basic understanding of VM Standards?

  2

  1

• Comments

• Manager

  Sign

• Retail Area Manager

  Sign