Campaign Walk Thru New

• Conducted on

  Date

• Prepared by

• Location
  Address

External and DT Zone

• Is the external promotional banner displayed?

  Yes

  No

  N/A

• Are the Drive Thru menu boards relevant for the current campaign and displayed to Siren's Eye?

  Yes

  No

  N/A

Cafe and Retail Zone

• Is the correct A-Board and banner stand displayed?

  Yes

  No

  N/A

• Is the correct window signage in place as per display guide?

  Yes

  No

  N/A

• Are the following displayed correctly as per Siren's Eye: floorstand, kd table, merchandise bay, metal stand?

  Yes

  No

  N/A

• Is the merchandise display set up to Siren's Eye with all visual merchandising guidelines adhered to? (All items must be priced)

  Yes

  No

  N/A

• Is the correct campaign CD playing? (N/A if Curio player)

  Yes

  No

  N/A

POS and Foodcase Zone

• Are the display fridges and pastry case displayed to Siren's Eye and all visual merchandising principles followed? Where applicable, is availability of new campaign food appropriate for the store trade level?

  Yes

  No

  N/A

• Are the menu boards, DOB and BOB boards set up as per Siren's Eye?

  Yes

  No

  N/A

• Is the Starbucks card holder displayed correctly at the till following the visual merchandising guidelines?

  Yes

  No

  N/A

• Is the POS area set up correctly and displayed to Siren's Eye following the visual merchandising guidelines?

  Yes

  No

  N/A

Bar and Handoff Zone

• Is the condiment bar set to Siren's Eye and following the visual merchandising guidelines?

  Yes

  No

  N/A

• Are all training materials visible and accessible for the team to view? PPG, Now Brewing, Campaign calendar - displayed on the wall?

  Yes

  No

  N/A

• Has sampling been scheduled in the Shift Planner? Is it relevant to the campaign?

  Yes

  No

  N/A

• Are the back of bar cubbies set up as per Siren's Eye and following the visual merchandising guidelines?

  Yes

  No

  N/A

Beverage Quality

• Assess the quality of a core beverage (e.g. latte, flat white, cappuccino, caramel macchiato)

  Yes

  No

  N/A

• Assess the quality of a promotional beverage

  Yes

  No

  N/A

• Assess the quality of a blended beverage

  Yes

  No

  N/A

• Was the milk steaming routine followed?

  Yes

  No

  N/A

• Was the beverage routine followed?

  Yes

  No

  N/A

• Was the blended beverage routine followed?

  Yes

  No

  N/A

• Were drinks sequenced correctly?

  Yes

  No

  N/A

Partner Knowledge

• Can partners describe the campaign priorities?

  Yes

  No

  N/A

• Are partners actively promoting and upselling to promotional beverages?

  Yes

  No

  N/A

• Are partners knowledgeable around the new campaign beverage(s)?<br>

  Yes

  No

  N/A

• Can partners describe the new campaign food items?

  Yes

  No

  N/A

• Are partners knowledgeable around the new campaign wholebean and confident in how they would sell this to a customer?

  Yes

  No

  N/A

• Are partners knowledgeable around and actively executing the marketing tactics/promotional activities of the campaign? E.g. MSR offer etc

  Yes

  No

  N/A

• Do the espresso hoppers contain the correct wholebeans?

  Yes

  No

  N/A

• Have all partners signed the Partner Readiness Checklist?

  Yes

  No

  N/A

Play/Speed of Service

• Is the Starbucks Customer Service Commitment an evident focus for all partners? Do partners make every moment right?

  Yes

  No

  N/A

• Are partners upselling specifically to the day part?

  Yes

  No

  N/A

• Are partners taking customer's names at the POS and are drinks handed off with the customer's names at the bar?

  Yes

  No

  N/A

• Is the balance correct between cafe, drive thru and hand off? Is the supervisor effectively flexing the play to meet customer demand?

  Yes

  No

  N/A

Communications

• Has the shift planner been completed to the required standard with both the targets and play information completed?

  Yes

  No

  N/A

• Has the store comms board been updated to reflect targets and communications for the current week?

  Yes

  No

  N/A

• Are both partner and area KPIs displayed in store for partners to read?

  Yes

  No

  N/A