Campaign Walk Thru

• Audit Title

• Client / Site

• Conducted on

  Date

• Prepared by

• Location
  Address

• Personnel

Cafe and retail zone

• Correct Aboard and banner stand displayed

  Yes

  No

  N/A

• Correct window signage in place as per display guide

  Yes

  No

  N/A

• Correct display (floorstand, baskets, kd table, merch bay or metal stand) as per sirens eye

  Yes

  No

  N/A

• Merchandise displays setup per sirens eye

  Yes

  No

  N/A

• VIA/Capsules displayed as per sirens eye

  Yes

  No

  N/A

POS and foodcase zone

• Starbucks card holder displayed correctly at the till?

  Yes

  No

  N/A

• Till area set up correctly?

  Yes

  No

  N/A

• DOB, whole bean boards, menu boards as per sirens eye

  Yes

  No

  N/A

• Food display as per sirens eye and when applicable new food items on display

  Yes

  No

  N/A

Bar and handoff zone

• Condiment bar set up to sirens eye

  Yes

  No

  N/A

• Back of house posters available and used (all contents of PPK)

  Yes

  No

  N/A

• Marketing tactics actively being executed

  Yes

  No

  N/A

• Back of bar cubbies set up per sirens eye

  Yes

  No

  N/A

• Promotional Banner displayed & attached correctly?

  Yes

  No

  N/A

Beverage quality

• Assess quality of promotional beverages - Beverage 1

  Yes

  No

  N/A

• Assess quality of promotional beverages - Beverage 2

  Yes

  No

  N/A

• Beverage routine followed

  Yes

  No

  N/A

• Blended beverage routine followed

  Yes

  No

  N/A

• Properly sequencing beverages

  Yes

  No

  N/A

Partner knowledge

• Partners actively promoting promotional beverages

  Yes

  No

  N/A

• Partner can describe the featured beverage

  Yes

  No

  N/A

• Partner can describe seasonal food item

  Yes

  No

  N/A

• Partner can describe promotional whole bean

  Yes

  No

  N/A

• Partners knowledgeable on and actively executing marketing tactics

  Yes

  No

  N/A

• Brewed coffee offering is reflecting coffee of the week calendar

  Yes

  No

  N/A

Deployment/Speed of service

• Customer connection - customers acknowledged immediately

  Yes

  No

  N/A

• Customer connection - suggestive selling

  Yes

  No

  N/A

• Customer connection - customer names

  Yes

  No

  N/A

• Balance correct between cafe, drive thru and hand off

  Yes

  No

  N/A

• Customer connection - handoff/drive thru connection appropriate and genuine

  Yes

  No

  N/A

KPI progress and achievements

• KPI position - targets set and feedback, communication wall up to date

  Yes

  No

  N/A

• All partners completed partner readiness checklist?

  Yes

  No

  N/A