KGH Banqueting Health Check

• Document No.

• Audit Title

• Client / Site

• Conducted on

  Date

• Prepared by

• Location
  Address

• Personnel

Collateral

• Do you advertise your packages and events on brand standard templates?

  Yes

  No

  N/A

• How is your brochure presented? ie in a full pack or different flyers for each type of event

• Does your selection of menus cover all the following: Finger buffet, fork buffet, carvery,hog roast/BBQ,sit down 2/3 courses?

  Yes

  No

  N/A

• Are your prices consistent and in line with the market?

  Yes

  No

  N/A

• Do you have a pop up banner to sell social events

  Yes

  No

  N/A

• Do you have an external banner to advertise social banqueting events?

  Yes

  No

  N/A

• Do you have a template for an enquiry letter?

  Yes

  No

  N/A

• Do you have a template for an event proposal?

  Yes

  No

  N/A

• Do you have a template for an event confirmation?

  Yes

  No

  N/A

• Do you offer a Proms package - do you market this to schools at the right time?

  Yes

  No

  N/A

• Do you offer a Baby shower package?

  Yes

  No

  N/A

• Do you offer a Wake package?

  Yes

  No

  N/A

Online - Hotel Website

• Is your introduction to events appealing on your website?

  Yes

  No

  N/A

• Do you have your packages and offers on your website?

  Yes

  No

  N/A

• Do you have all of your upcoming public events on your website?

  Yes

  No

  N/A

• Are there photo's of your venue set up for an event on your website?

  Yes

  No

  N/A

Online - Third Party Websites

• If you have a CYE subscription is this up to date with relevant info and offers?

  Yes

  No

  N/A

• Are there any other social banqueting websites that you are listed on?

  Yes

  No

  N/A

Enquiry Handling

• Do you have an event enquiry form to gather all relevant info?

  Yes

  No

  N/A

• Do you engage in conversation with the person enquiring and find out their needs rather than just sending over info?

  Yes

  No

  N/A

• Do you present the packages we have based on their needs and requirements and offer bespoke packages if required?

  Yes

  No

  N/A

• Do you add enquiries to your enquiry database for Mail Chimp email campaigns?

  Yes

  No

  N/A

• Do you arrange an appointment for a show round?

  Yes

  No

  N/A

• Do you contact two/three days after the initial enquiry to ensure info is received and if you can help further?

  Yes

  No

  N/A

Show Rounds

• Do you prepare for the show round in advance? (doors open, air-con, heating, lights)

  Yes

  No

  N/A

• Do you sit down with the customer and offer a beverage prior to showing the hotel? (sit-walk-sit)

  Yes

  No

  N/A

• Do you present the hotel considering their needs and requirements?

  Yes

  No

  N/A

• Do you ensure you present all of the benefits of the hotel?

  Yes

  No

  N/A

• Do you explain the booking procedures including deposit and terms and conditions?

  Yes

  No

  N/A

• Are you sensitive to the customer and not too pushy?

  Yes

  No

  N/A

• Do you send out any documentation agreed within 24 hours?

  Yes

  No

  N/A

• Are all Duty Managers trained to conduct show rounds

  Yes

  No

  N/A

Public Events

• Do you host public events to increase banqueting revenue ie Tribute Nights, Murder Mystery, etc ?

  Yes

  No

  N/A

• Do you email your database of event enquiries/Xmas/wedding data capture - to invite them?

  Yes

  No

  N/A

• How do you advertise these events (Facebook, newspapers etc)?

• Do you monitor where the enquiries were heard about?

  Yes

  No

  N/A

• Do you gather info of the attendees for future correspondence and add them to the Mail Chimp database?

  Yes

  No

  N/A

Social Media

• Do you use Facebook to promote your events?

  Yes

  No

  N/A

• Do you use the recommended brand standard templates for promotion?

  Yes

  No

  N/A

• Do you boost your posts?

  Yes

  No

  N/A

• Do you include links to your events page on your website?

  Yes

  No

  N/A

• Do you add upcoming public events to the events section?

  Yes

  No

  N/A

• Do you offer promotions or competitions on social media?

  Yes

  No

  N/A

Mail Chimp

• Have you received Mail Chimp training?

  Yes

  No

  N/A

• Do you have an up to date database loaded on Mail Chimp?

  Yes

  No

  N/A

• Do you clean up your database regularly?

  Yes

  No

  N/A

• Do you use Canva and Pixabay to create headers and images?

  Yes

  No

  N/A

• Are you adding links in to Mail Chimp to the relevant page on your website and email?

  Yes

  No

  N/A

• Do you also post to Facebook requesting people to subscribe to receive offers?

  Yes

  No

  N/A

• Do you use the reporting area to monitor the success of the campaign?

  Yes

  No

  N/A

Competitors

• Are you aware of the packages/menus/public events that your competitors offer?

  Yes

  No

  N/A

• Do you do competitor checks - fake enquiry? Potentially show rounds of the hotels?

  Yes

  No

  N/A