Title Page
-
Document No.
-
Audit Title
-
Client / Site
-
Conducted on
-
Prepared by
-
Location
-
Personnel
Internal checks
-
Is HCM up to date with the correct RFP contacts?
-
What process is in place for generating leads from the team for the Hub?
-
Does the team know where to send leads?
-
Are you sending through leads to the leads desk at the Hub
-
Are the One Minute questionnaires being used?
-
How many leads have been generated by the hotel?
-
What specific training do the team need to generate leads (please ask)
-
Are team members proactively calling last year/regular clients to see if their meeting/event is repeating?
-
Are we signed up to all free agency platforms?
-
Are you board-spotting /conducting comp calls/researching local news
-
Are welcome desks still being done on property to target guests already in the hotel?
-
How often & who attends?
-
Are GM's still delivering something nice to corporate of the month, chocolates in the rooms perhaps?
-
Are staff going to do Xmas and Easter gift drops for top accounts to keep good local rapport?
-
Business cards drop incentive in place such as prizes for putting business card in hat?
-
Have you updated your Sales Manager on hotel refurbishments/food & beverage offers etc?
-
Does the team send any updates for the Commercial Hub morning meeting?
External checks
-
How often do you do competitor checks?
-
Car park visits to competitors?
-
Conference board checks?
-
Do you attend networking events to grow network and touch base with local businesses and news?
-
Are you promoting Xmas to local business parks/shopping centres?
-
Are you sharing feedback to the Hub from corporate guests - to follow up?
-
Are we on computer databases for offers etc?
-
GM - do you have google alerts set up for new projects and development in the area?
-
Does everyone know who the hotel sales contact is?
-
Has a hotel presentation been made to the Hub
