Online Marketing Report - Audit

• Document No.

• Audit Title

• Client / Site

• Conducted on

  Date

• Prepared by

• Location
  Address

• Personnel

Current metrix of website

• * How many visitors does the website generate per month?

• * How many leads does the website generate per month?

• * How do you currently track incoming leads from your website?

• How well do you rate the lead quality out of 10

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• * How would you like to increase the results from your website?

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Marketing messages & website content

• How compelling are the messages out of 10?

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• How do you rate the quality of the website content out of 10?

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• Are there compelling reasons why people should choose the company?

  Yes

  No

  N/A

• Is the business unique selling proposition clear?

  Yes

  No

  N/A

• Does the website clearly display features and benefits?

  Yes

  No

  N/A

• Are they using FAQs?

  Yes

  No

  N/A

• Could website utilize an 'our process' page?

  Yes

  No

  N/A

• Does the website use any compelling special offers?

  Yes

  No

  N/A

• Does website utilize a lead generation offer? (eg. Free consultation, audit, inspection, analysis, report)

  Yes

  No

  N/A

• Does the website utilize attention grabbing headlines?

  Yes

  No

  N/A

• Are their relevant blog articles and content?

  Yes

  No

  N/A

• Do they have correct use of testimonials?

  Yes

  No

  N/A

• Are they using an autoresponder content series?

  Yes

  No

  N/A

• Does website have video content on it?

  Yes

  No

  N/A

Website design for conversion

• How do you rate the website design for conversion out of 10?

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• How would you rate the quality of design out of 10?

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• How would you rate the wireframe layout out of 10?

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• Does website utilize an effective link navigation?

  Yes

  No

  N/A

• Are they utilizing special offer banners on home of website?

  Yes

  No

  N/A

• Has the unique selling proposition been included in the design of the website?

  Yes

  No

  N/A

• Does the website utilize a project gallery?

  Yes

  No

  N/A

• Are there any side offers being used on the website?

  Yes

  No

  N/A

• Has a side form been integrated?

  Yes

  No

  N/A

• Are there 'call to action' buttons on the website?

  Yes

  No

  N/A

• Have the 'follow us' banners been implemented?

  Yes

  No

  N/A

• Does the website have an effective opt-in mechanism implemented?

  Yes

  No

  N/A

• Is the website mobile phone and iPad ready?

  Yes

  No

  N/A

• Do they have a Facebook page designed and set up for the business?

  Yes

  No

  N/A

• Add drawing

  Drawing

• Add drawing

  Drawing

Use of website technology

• * Are they getting regular reports from their website?

  Yes

  No

  N/A

• Do they use lead capture forms?

  Yes

  No

  N/A

• * Does the website have a phone call tracking system?

  Yes

  No

  N/A

• * Do they have an email marketing system in place?

  Yes

  No

  N/A

• Does the website utilize an ecommerce system?

  Yes

  No

  N/A

• * Is the website content management easy to use?

  Yes

  No

  N/A

• Can they use coupons and vouchers on the website?

  Yes

  No

  N/A

Position in Google

• Do they rank well organically in Google?

  Yes

  No

  N/A

• Do they rank well for relevant keywords?

  Yes

  No

  N/A

• Do they rank well in Google maps?

  Yes

  No

  N/A

• Are they coming up in sponsored links?

  Yes

  No

  N/A

• Are they using any onsite SEO?

  Yes

  No

  N/A

• How many offsite links does the website have?

  Yes

  No

  N/A

• Add media

  Media

Ongoing marketing

• * Are they running email marketing or newsletters?

  Yes

  No

  N/A

• * Are they doing any ongoing SEO?

  Yes

  No

  N/A

• * Are they doing any direct mail campaigns?

  Yes

  No

  N/A

• * Are they running SEM advertising?

  Yes

  No

  N/A

• * Are they running any offline advertising? (TV, print or radio)

  Yes

  No

  N/A

• * Are they doing any conversion optimization?

  Yes

  No

  N/A

• Are they doing flash deals?

  Yes

  No

  N/A

• * Do they have a yearly budget for advertising and marketing?

  Yes

  No

  N/A

• * Are they doing any telemarketing?

  Yes

  No

  N/A

• * What's the most and least they will pay per lead?

  Yes

  No

  N/A

• Add drawing

  Drawing

• Add media

  Media