Information
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Document No.
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Audit Title
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Client / Site
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Conducted on
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Prepared by
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Location
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Personnel
Telephone Enquiry
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Was the phone answered within 6 rings
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Was the phone answered " Good morning/afternoon/evening (brand specific) Health Club (name specific) how may I help
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Was the staff member friendly, welcoming and did they give a good impression of the club
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Was your name used during the call
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Did the staff member try to deflect the price question when first asked? (note; giving a range of prices or a "starting from" price is acceptable)
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Were you asked what you wanted to achieve and what facilities or activities you were interested in
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Did they ask where you had heard about the club
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Did they create a positive rapport (friendship) over the phone
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Did the team member invite you to attend an appointment at the club
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Did they thank you for your call and sound like they were looking forward to meeting you
Club Visit & Tour
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Did you receive a confirmation call, text or e-mail the day before your scheduled appointment
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Were you warmly welcomed at the club reception with a smile and verbal greeting
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Were the reception areas clean,tidy and did they create a good first impression
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Did the staff member conducting your club visit/tour introduce themselves
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Did they make you feel relaxed and build up a good rapport with you?
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Were you asked about your current exercise or levels of physical activity
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Did they ask you what facilities and activities you were interested in
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Were you asked what you would like to achieve
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Did they ask if there was any particular reason why you wanted to achieve your goals (team members are coached to try to find out why a prospect wants to achieve a particular goal)
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Did the team member take notes when asking you about your goals/needs
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Did the team member show you round the club and realte the tour to your needs and goals specifically
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Was your name used at least twice on the club tour
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Was the appearance of all team members professional and appropriate
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Was general cleanliness to an acceptable standard as you walked around the building
Price Presentation/Closing
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Did the team member sit you down to conduct the price presentation if seating was available
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After the club tour were you asked if you had any questions
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Were the added benefits of joining the club discussed
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Did the team member offer you a short term membership (less than 3 months) and/or a free trial BEFORE asking if you would like to join on a full membership
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Did the team member write down 2 membership options in the space provided on the enquiry card
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Did the team member break down the prices to show their respective monthly & weekly equivalent amounts
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Were you asked which of the membership options presented that you would like to join on and/or were you asked if you would like to join the club today
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On declining to join at that time was the team member understanding about any objections you may have and did they offer a solution
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Did the team member ask if you would mind if they contact you in a day or two to see how you feel then
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Were you given the membership options rate card to take with you
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Was the team member friendly and did they make you feel comfortable
Follow Up
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Did you receive a follow up call within 2 days of the club tour
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During the follow up call were you greeted by name and did the team member introduce themselves by name and club in a friendly manner
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Did they ask if you had made a decision on whether you would like to join
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When you declined did they ask if there was any particular reason
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On declining did they offer you a free trial guest pass to come and try out the club
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Did the follow up call you received create a good impression of the club if not why not
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Did you receive a thank you email within 1 day of your follow up call