KGH Weddings Health Check

• Document No.

• Audit Title

• Client / Site

• Conducted on

  Date

• Prepared by

• Location
  Address

• Personnel

Collateral

• Do you have a Making Memories wedding brochure with packages and prices still competitive and relevant?

  Yes

  No

  N/A

• Do you have an external banner to advertise weddings/showcase events with the next date listed?

  Yes

  No

  N/A

• Do you have a pop up banner for reception?

  Yes

  No

  N/A

• Do you have a display in reception for advertising weddings?

  Yes

  No

  N/A

• Do you have a template for an enquiry letter?

  Yes

  No

  N/A

• Do you have a template for a wedding proposal?

  Yes

  No

  N/A

• Do you have a template for a wedding conversion?

  Yes

  No

  N/A

Online - Hotel Website

• Is your introduction to weddings appealing on your website?

  Yes

  No

  N/A

• Do you have details of your wedding suites on your website?

  Yes

  No

  N/A

• Do you have details of the types of ceremonies you can hold on your website?

  Yes

  No

  N/A

• Do you have your upcoming wedding events listed on your website?

  Yes

  No

  N/A

• Do you have all your packages on your website?

  Yes

  No

  N/A

• Are there photo's of your venue set up, wedding couples etc on your website?

  Yes

  No

  N/A

• Do you have a testimonials section on your website?

  Yes

  No

  N/A

Online - Third Party Websites

• Are you listed on the complimentary to subscribe websites?

  Yes

  No

  N/A

• If you have a CYE subscription - is this up to date with relevant information with offers and wedding fayres?

  Yes

  No

  N/A

• Is your Hitched listing up to date with late availability and special offers?

  Yes

  No

  N/A

• Do you have your wedding showcase events on Hitched?

  Yes

  No

  N/A

• Are there photo's of your venue set up, wedding couples etc on Hitched?

  Yes

  No

  N/A

• Do you fill in the testimonials on Hitched?

  Yes

  No

  N/A

Enquiry Handling

• Do you have a wedding enquiry form to gather all relevant information?

  Yes

  No

  N/A

• Do you engage in conversation with the person enquiring and find out their needs rather than just sending over a brochure?

  Yes

  No

  N/A

• Do you present the packages that we have based on their needs and requirements rather than just sending over a brochure?

  Yes

  No

  N/A

• Do you present the packages that we have based on their needs and requirements and offer bespoke packages if required?

  Yes

  No

  N/A

• Do you add enquiries to your enquiry database for Mail Chimp email campaigns?

  Yes

  No

  N/A

• Do you arrange an appointment for a show round or invite to next showcase event?

  Yes

  No

  N/A

• Do you contact two/three days after the initial enquiry to ensure information is received and if you can help further?

  Yes

  No

  N/A

Show Rounds

• Do you prepare for the show round in advance? ( doors open, air-con, heating, lights etc)

  Yes

  No

  N/A

• Do you have a photo' album, or iPad with images?

  Yes

  No

  N/A

• Do you sit down with the customer and offer a beverage prior to showing the hotel (sit-walk-sit)

  Yes

  No

  N/A

• Do you present the hotel considering their needs and requirements?

  Yes

  No

  N/A

• Do you ensure that you present all the benefits of the hotel?

  Yes

  No

  N/A

• Do you explain the booking procedures including deposit and terms and conditions?

  Yes

  No

  N/A

• Are sensitive to the customer and not too pushy?

  Yes

  No

  N/A

• Do you send out any documentation agreed within 24 hours?

  Yes

  No

  N/A

• Are ALL Duty Managers trained to conduct show rounds?

  Yes

  No

  N/A

Wedding Showcases/Wedding Fayres

• Do you hold regular showcase events? (monthly - evenings/weekends)

  Yes

  No

  N/A

• Do you email your database of wedding enquiries/bookers to invite them?

  Yes

  No

  N/A

• Do you hold wedding fayres with exhibitors?

  Yes

  No

  N/A

• Do you advertise these events and monitor where the guest heard about them?

  Yes

  No

  N/A

• Do you gather information for the attendees for future correspondence?

  Yes

  No

  N/A

• Do you have a prize draw on the day to encourage data collection?

  Yes

  No

  N/A

• Do you attend external wedding fayres in the area?

  Yes

  No

  N/A

Social Media

• Do you use Facebook to promote your wedding packages and events?

  Yes

  No

  N/A

• Do you use the recommended brand standard templates for promotions?

  Yes

  No

  N/A

• Do you boost your posts?

  Yes

  No

  N/A

• Do you include links to your wedding page on your website?

  Yes

  No

  N/A

• Do you add wedding showcases and fayres to the events section?

  Yes

  No

  N/A

• Do you offer promotions or competitions on social media

  Yes

  No

  N/A

Mail Chimp

• Have you received Mail Chimp training?

  Yes

  No

  N/A

• Do you have an up to date database loaded on Mail Chimp?

  Yes

  No

  N/A

• Do you clean your database regularly - removing old enquiries and adding new enquiries?

  Yes

  No

  N/A

• Do you use Canva and Pixabay to create headers and images?

  Yes

  No

  N/A

• Are you adding links in to Mail Chimp to the relevant page on your website and email?

  Yes

  No

  N/A

• Do you also post to Facebook requesting people to subscribe to receive offers?

  Yes

  No

  N/A