Mystery Shop NINJA ACADEMY

Was the phone answered with "Thanks for calling NINJA ACADEMY, this is ....... ."

Were you asked your name?

Were you transferred to a Membership Advisor OR advised that you were speaking with the person who could help?

Were you called by an MA within 4 hours of online enquiry?

Did the MA deflect from giving prices at least 3 times and ask the following<br>questions:<br>How did you hear about US?<br>• Where do you live/work?<br>• What sort of training have you done before?<br>• What are your fitness goals/what type of training are you interested in doing<br>now?<br>• Are you inquiring for yourself or do you have a friend or family member that<br>might also be interested?

Did the MA ask open ended questions and repeat your goals back to<br>you?

Did the MA invite you down to the club?

Did the MA get a date and time confirmed with you for appointment?

Did you receive a appointment confirmation text on the evening before your<br>appointment?

Were you greeted by a reception team member with a smile and verbal greeting?

Did they ask your name?

Did they invite you to sit down and fill out the welcome form while they got an MA to<br>come and meet you?

Did you receive an appointment confirmation text on the evening before or morning of your appointment?

Did the MA introduce themselves and briefly tell you what to expect during your<br>visit?

If they did not ask the appropriate questions during phone call, they should do so<br>now. Did they ask many 'needs analysis style questions'?

If they asked the main questions over the phone they should recap, did they do a recap from the phone/email convo?

What did you enjoy most or not enjoy at your previous gym?

How do you feel currently and how would you like to feel?

Do you have a time frame or specific occasion that your would like to achieve your<br>goals by?

Recap goals/main areas of interest and ask more about what they want to achieve<br>and why?

How important are these goals to you?

How many times a week and at what times will you be coming in to train?

Does your partner/spouse support you in achieving your goals?

Is there anything that would prevent you from getting started towards your goals<br>today?

Did they take you directly to the areas you had mentioned as your main areas of<br>interest?

Did they introduce you to at least 1 other member of staff during your tour?

Did they focus on the benefits of each activity/area rather than features?

Did they speak in a way that made you picture yourself using the gym as a member?

Did they do a trial close?

Did they end the tour with a bridging question i.e "Other than membership options, is<br>there any other questions I can answer for you about the club?"

Did they summarise everything you had discussed so far before going on to prices?

Did they present 2 options going from highest price options to lower?

Did they mention the 7 Day Sampler after mentioning memberships or as a first option?

When you asked for a trial did they try to get you signed up as a member instead<br>using First Visit Incentive?

Did they explain to you how the trial works?

Did they get you booked in for your first session?

Did they tell you that they would give you a call to follow up on how your trial is going?

Did they explain the membership forms and summarise T's & C's.

Did they take your admin fee?

Did they upsell a retail item to you?

Did they get you booked for your first complimentary PT session or Class?

Did they ask you for 2 referral names?

Did they give you a membership card?

Did they explain how to download and use the app?

Did they welcome you to the Ninja Academy and make a big deal about you?

Did they confirm when you would be in next before saying goodbye?

Was the class started on time?

Did the coach introduce themselves and explain what the class was going to be<br>like?

Did the coach ask if any members had injuries?

Was a proper warm up done prior to exercise?

Did the coach demonstrate exercises with clear explanation?

Was the coach motivating and energetic?

Was the music loud enough?

Did the coach help correct form and technique?

Did class run for the allocated timeframe?

Was equipment cleaned and put back properly if it was the last class?

Was there a proper cool down or core circuit at the end of class?

Did the coach give club announcements

Was there a solid debrief and outro to class?