Title Page
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Conducted on
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Client / Site
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Prepared by
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Location
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Name of Receptionist/Sales Team
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Name of any other team members spoken to (not coach)
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Name of Coach
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The aim: To ensure we are offering our members the highest possible
service and studio standards, 100% of the time. We aim to provide a
service that keeps our members loving Speedfit, keeps our members
returning to our classes and keeps our members recommending us to their family and friends.
We equally want to test the sales skills of the team members in question. -
The following Mystery Shop report has 3 different styles of question:
YES/NO/NA answers (only use NA or not applicable if that option was not available for you on the day)
Very Good/Minimum Requirement Met/Poor Standard- this is where we want you to use your judgement on how well they handled these questions/items.
Open ended text at the end of each section we would like you to provide an overview of the prior section, making note of how you felt during this section -
If a SECTION is not relevant to you in this shop (for example you did not contact them over email) then please use NA as answer in these sections as required.
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Please add imagery and notes where relevant.
EMAIL ENQUIRY
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Were you called or contacted by a team member within 8 hours of online enquiry?
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What type of contact was made? Email/Phone etc...( If you have email please copy in here)
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Was your original email question(s) referenced in response?
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Was the response email professional?
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Did they sign off and provide their name on email or was it a 'SPEEDFIT SITE NAME' signoff?
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Did the email show interest in you and seem engaging or did they simply seem like they sent a 'copy and paste email'?
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PLEASE PROVIDE AN OVERVIEW OF THIS SECTION/INTERACTION
ON THE PHONE WITH TEAM MEMBER
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Was the phone answered with "Thanks for calling BUSINESS NAME/LOCATION, this is NAME speaking ....... ." Or similar
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Were you asked your name?
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Did the person who responded introduce themselves and their role <br>on the phone in a professional manner and provide their <br>name and studio location? <br>
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Did the Membership Advisor deflect from giving prices at least 2 times and ask the following<br>questions:<br>How did you hear about US?<br>• Where do you live/work?<br>• What sort of training have you done before?<br>• What are your fitness goals/what type of training are you interested in doing<br>now?<br>• Are you inquiring for yourself or do you have a friend or family member that<br>might also be interested?<br><br>PLEASE EXPAND ON HOW THEY SPOKE ON THE ABOVE
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Did the team member ask open ended questions and repeat your goals back to<br>you?
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Did the team member invite you down to the club to get a trial and do a class?
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Did the team member invite you down to the club 30 minutes before the session and explain why this is?<br>
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Did the Studio Manager end the call leaving you excited for<br>your first session in studio?
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Did the team member get a date and time confirmed with you for appointment?
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Did the Studio Manager let you know about our Speedfit process,<br>how to book you next sessions etc?
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Did the team member get some 'goals info' over the phone? Using LEGO is a simple way to double check.<br>Did they ask - LOCATION, EXPERIENCE, GOALS AND THEN GET A SOFT 'OPT IN'
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Did the Studio Manager provide information on at least 2<br>benefits of Speedfit that meet your needs as discussed above?
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Did you receive a appointment/info confirmation text/email on the evening before your<br>appointment? (if applicable)
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PLEASE PROVIDE AN OVERVIEW OF THIS SECTION/INTERACTION
IN CLUB: ENTRY
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Were you greeted by a reception team member with a smile and verbal greeting?
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Did they ask your name?
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Did the team member welcome you to the studio, introduce<br>themselves and ask you to complete Any relevant Pre Screen<br>Form when you arrived?
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Did the team member ask you about any existing injuries or<br>training requirements as indicated on your PEQ form?
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PLEASE PROVIDE AN OVERVIEW OF THIS SECTION/INTERACTION
IN CLUB - PRE SESSION
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Did the team member ask about your current training, as<br>indicated on the PEQ form? And ask questions to further discuss<br>this?
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Did the team member discuss your training goals with you, as<br>indicated on the PEQ form? And ask questions to further discuss<br>the specificity and importance of these?
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If they did not ask the appropriate questions during phone call, they should do so<br>now. Did they ask many 'needs analysis style questions'?
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Did they ask this (not necessarily direct wording but conceptually): What did you enjoy most or not enjoy at your previous gym?
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Did they ask this (not necessarily direct wording but conceptually): How do you feel currently and how would you like to feel?
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Did they ask this (not necessarily direct wording but conceptually): Do you have a time frame or specific occasion that your would like to achieve your<br>goals by?
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Did they ask this (not necessarily direct wording but conceptually): Recap goals/main areas of interest and ask more about what they want to achieve<br>and why?
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Did they ask this (not necessarily direct wording but conceptually): How important are these goals to you?
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Did they ask this (not necessarily direct wording but conceptually): How many times a week and at what times will you be coming in to train?
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Did they advise of the complimentary pre-workout and protein shake for all members?<br>
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Did the team member show you where to put your belongings<br>in the open lockers and indicate where bathrooms and water<br>fountains were.
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Did they advise you on the free garments during trial and purchase process at the end for garments (60 dollars)?
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PLEASE PROVIDE AN OVERVIEW OF THIS SECTION/INTERACTION
NICE SALES ADD ONS
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Did they introduce you to at least 1 other member of staff during your tour?
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Did they speak in a way that made you picture yourself using the SERVICE as a member?
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Did they do a trial close? (Trying to get you to say yes to something small eg. if you enjoyed today would you be thinking about joining?
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Did they end the Trial session with a bridging question i.e "Other than membership options, is<br>there any other questions I can answer for you about the club?"
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PLEASE PROVIDE AN OVERVIEW OF THIS SECTION/INTERACTION
SESSION/TRAINING
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Was the Session started on time?
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Did the coach introduce themselves and explain what the class was going to be<br>like?
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Did the coach ask if any members had injuries?
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Was a proper warm up done prior to exercise?
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Did the coach demonstrate exercises with clear explanation?
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Was the coach motivating and energetic?
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Was the music loud enough?
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Did the coach help correct form and technique?
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Did class run for the allocated timeframe?
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Was the exercise demonstration clear, short and energetic?
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Was equipment cleaned and put back properly if it was the last class?
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Was the trainer running the warm up engaging and<br>energetic?
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Were you approached individually throughout the class,<br>addressed by name and given feedback, assistance and<br>motivation?
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Were regressions/ progressions for exercises demonstrated<br>where needed?
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Was there a proper cool down or core circuit at the end of class?
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Were you greeted at the end of the session with a high-five<br>and encouragement?
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Did the trainer chat to you at the end of the session to see<br>how you enjoyed the class?
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Were you given a welcome pack by the trainer (price sheet,<br>and welcome letter/Ts and Cs)? Did the trainer briefly chat<br>you through our membership options and the benefits of<br>membership? And explain any promotions or offer to create<br>urgency to sign up during your trial period?
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PLEASE PROVIDE AN OVERVIEW OF THIS SECTION/INTERACTION
STUDIO STANDARDS
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Was the equipment set up in a tidy and organized manner? (including stored equipment)
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Were the bathrooms clean and tidy?
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Was the front desk and locker area clean and free of<br>clutter?
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Was the overall appearance of the studio clean, neat and<br>tidy?
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Would you recommend a family member or friend to join<br>this studio?
PRICE PRESENTATION
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Did they present 3 options going from highest price options to lower?
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PLEASE PROVIDE AN OVERVIEW OF THIS SECTION/INTERACTION
OVERALL
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PLEASE ADD IN SOME GENERAL COMMENTARY ON YOUR OVERALL EXPERIENCE
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WOULD YOU HAVE BOUGHT FROM THIS BRAND/PERSON?
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WOULD YOU REFER YOUR FRIENDS TO MEET WITH THE TEAM MEMBER YOU MET?
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PLEASE ADD IN ANY MEDIA/IMAGES HERE THAT ARE RELEVANT
TRIAL FOLLOW UP
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Were you contacted by the Studio Manager via phone within 48<br>hours of your first trial class to follow up your experience?
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n this phone call did the Studio Manager ask you:<br>- How you enjoyed your first class?
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In this phone call did the Studio Manager ask you:<br>- If you have any feedback?
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In this phone call did the Studio Manager ask you:<br>- When will you be attending your next session or<br>comment on your next booked session?
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In this phone call did the Studio Manager ask you:<br>Ask if you had questions following up the membership<br>options etc or ongoing training?
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<br>In this phone call did the Studio Manager ask you:<br>Did the Studio Manager aim to create urgency to join<br>before your trial ended with a current offer etc?<br>