NIKE STORE REVIEW

Title Page

Store
Conducted on
Inspection for
Prepared by
Location

Inspection for

BUSINESS PERFORMANCE (Non-Weighted)

1- REVENUES WTD, QTD (or STD), YTD Revenue numbers to be checked if the store has been performing as expected against PY.
2- CR WTD, QTD (or STD), YTD CR numbers to be checked if the store has been performing as expected against PY.
3- UPT WTD, QTD (or STD), YTD UPT numbers to be checked if the store has been performing as expected against PY.
4- AB WTD, QTD (or STD), YTD AB numbers to be checked if the store has been performing as expected against PY.
5- TRAFFIC WTD, QTD (or STD), YTD Traffic numbers to be checked if the store has been performing as expected against PY.
6- PULSE OSAT, Response Rates to be checked to decide if scores are as targeted. (RR should be >1% and OSAT should be >90%)

BRAND

7- Apparel VM Standards. Check folded and hanged items to Nike standard with Quantities, Size Orders, Size markers/stickers, Capacities, Ironing. All of these should comply with Nike VM standards. Refer to Nike VM Guidelines.
8- FTW VM Standards. Check Silos, Shoe Forms, Zebra Stickers. FTW should be displayed only on the designated walls and spaces as per Guidelines.
9- Current Initiative Reviewer to review current initiatives and seasonal priorities before arriving in the store. Windows and initiative zones should be organized as per guidance, or be aligned with the current season/story/color flow.
10- Availability of Mannequin Display Products Check product on mannequins and see if displayed product is nearby and easily visible to shop. For example, if a consumer wants the product displayed on the mannequin, can they easily find it?
11- Lighting Standards Adjustable light fixtures should always be pointed on products, fixtures, graphics, mannequins, initiative items..etc; NOT Empty areas on the floor. Please refer to Lighting Guidelines.
12- Visual Materials Mannequins, Platforms, Graphics across the store should not be damaged, be in good working order, have no discoloring and be relevant to the campaigns.
13- Security Tagging The positioning of the security tags should all be correct and consistent to get a 'PASS'.
14- Distance between Floor Fixtures. Distance between fixtures should be allowing for easy navigation without knocking into displays and/or product.
15- Athlete Staff Dress Check all team members on duty to ensure they are dressed in Nike relevant uniforms and representing the brand well. Are they using their name badge / lanyard to identfy them as a member of the team? Is the Name clear and consistent across all employees. If 1 employee is not appropriate, answer 'NO PASS'.
16- Functionality of Devices/Systems/Machines..etc Check the following devices to make sure they are functioning properly or not broken: POS, Traffic Counter, Alarm Towers, Light Fixtures, Escalator/Elevator, Hardware, Video Screens, Branded Service Equipments (+Materials), Music System, Speakers, Ipads, HHTs...etc.
17- General Condition and Cleaning of the Store "Check if the following areas are clean and in good repair; Fitting Rooms, Walls, Floors, Floor Fixtures, Exterior Signages, Windows and Mirrors. All of these must be clean and in good repair to get a 'PASS

SERVICE

18- Greeting All Consumers should be greeted / acknowledged after entering the store. Greeting could be done in different ways (with gestures or verbally) and in multiple zones in the store.
19- Customer Journey Check if the athletes are walking the consumer through more than one category throughout the store, or offering to visit other floors (if applicable). Observe if athletes are trying to match colors/products, or offering complementary products during interaction.
20- Serving Multiple Consumers Check if athletes are capable of serving More Than One Consumer at a time. If all athletes/associates are: 1) visible in the zone, 2) used breakaway statements and 3) asked others for help when needed, answer 'PASS'.
21- 'Never Say No' approach Check how 'Never Say No' approach shows up in the Store. Check if the athletes are aware of the range of solutions for the consumers if product/color/size/category is not available in the store. If athletes/associates don't offer options or simply reply that the store doesn't have the item, answer 'NO PASS'. Also, observe if Athletes are helping the customers for their non-business related needs (needing a taxi, needing a hand to carry products, asking an address...etc).
22- Customer Engagement. Check if athletes are engaging with the consumers; actively listening to understand their needs and offering product that meets the consumer's need. Observe the interactions on the salesfloor, at the fitting rooms, FTW benches..etc. Athletes should be actively helping the consumer during service to get a 'PASS'.
23- Serve Your Personal Best Awareness Check if Store leadership team talk about SYPB during huddles, check-ins, or one-on-one conversations. Service Behaviours and Mandate should also be posted somewhere visible in the store.
24- Serve Your Personal Best Understanding Service Behaviours should be observed during interactions, and/or all team members should be able to give examples of Service Behaviours when asked.
25- PULSE Check if the Coach Pro Dashboard has been posted/updated and communicated to store teams on a monthly basis. Actions should be taken based on scores. Store should also know how to run weekly servıce reports and take appropriate/prompt actions where needed. If Store Management is driving and improving the scores, then it gets a 'PASS'. If PULSE has not been launched yet, then it gets a 'NO PASS'.
26- Hourly Team Captain Acknowledgement Check the name of the Team Captain on the Daily Game Plan for the given hour, and check if it is correct and communicated to the rest of the team.
27- Daily Game Plan Review daily game plan/set list to see if store is making updates (eg. KPIs being updated etc…) and keeping notes. If not, then 'NO PASS'.
28- Team Captain Shift Exchange. Check the daily game plan. After a new team captain is on duty, ask them what information they received from the previous team captain. They should know current sales/KPI information. Reference: SFL Team Captain GO Guide.
29- Huddles and Athlete Check-Ins. NO PASS' if any athlete starts his/her shift before getting an update with information from the daily huddle.
30- Team Captain Role (SFL 2.0) Team Captains should be making 'figure eights' through the sales floor taking the opportunity to recognize athletes/associates work or coach them to improve. They should have no other responsibilities within the given hour.

OPERATION

31- Pricing Check price tags on the sales floor from each BU. 'PASS' only if ALL checked price tags items are consistent with the prices listed in partner’s POS system. The partner may advertise and apply a lower or discounted price, by revising the price and/or a discount percentage in the cash registry system.
32- BOH - Product Organization (SRO Mindset) "PASS if ALL is completed: 1) Processed product is stored in allocated stockrooms or offsite location 2) Unprocessed cartons are stored in a secure area 3) Cartons and/or product is not being stored in hallways, stairwells, offices, fitting rooms or other areas where it should not be stored. Also check SRO standards where applicable."
33- BOH - POS Material Organization and Cleaning Check the stockroom racking & receiving area, storage areas for: 'PASS' IF: ALL the following apply: 1) No trash laying around 2) No misplaced product laying around 3) No debris on floor (tags on floor, EAS sensors/size markers) 4) Signage is clean and organized, placed in proper location 5) Product presentation hardware (shelving/mannequins) are organized and ideally in a centralized location 6) Processing supplies are in proper location if not being used 7) Hangers are organized (sorted by style and placed in central location) 8) Aisle and/or doors are not obstructed.
34- Processing of Latest Deliveries Check PO's in receiving area and confirm receipt date. Anything received more than 24 hours ago should be answered 'NO PASS.' Check all that apply. We would expect all products to be processed within 24 hours of delivery (e.g. out of boxes and on the racking ready for business useage). - Please add reasons in comments.
35- Best Seller availability Review the top 12 selling styles of previous week (5 apparel, 5 footwear, 2 equipment). 'PASS' if 8 of the 12 styles are represented on the sales floor with all commercial sizes.
36- Refill Process Store should have a proper/standard/periodic refill / replenishment process to make sure all sizes and correct capacities are represented on the sales floor.
37- Cash Wrap Area Mark 'PASS' if the area is clean and fully stocked as well as being well organised.
38- Leadership Team Salesfloor Coverage Ask a store leader to describe how they schedule their leadership - e.g. we advise that there should be a leader present at all times of operating. Mark 'PASS' if leadership is covering the whole operating hours of the store.
39- Staff Coverage Check the athlete/hours coverage of the store. Mark 'PASS' if the store is fully recruited according to their staffing plan. If there are any open positions for more than 30 days of being open mark 'NO PASS'.
40- Peak Hours Management Review the peak hours of the store schedule for the week. Review the peak hours poster on the communication board (Peak Hours Tool). Measure investment in Peak Vs Non Peak hours to ensure the store has more representation scheduled over the busier hours and days than the non peak times.
41- Store Schedule Look to determine if the correct amount of weeks of schedules are posted in accordance with local law.
42- ACTION PLANS Check if store has been taking SMART actions on Main Pillars and reporting/updating them regularly.

PEOPLE

43- Communication Board/Information Area Must be 100% in local/most prevalent language to answer 'PASS'. Please add in comments and mark as 'NO PASS' if there is no Nike communication board or an information area in the store that is dedicated to communiction to the employees. Including schedules, product info, program info, initative info, upcoming activities, MVP if applicable etc. All information posted should also be up to date and relevant for store teams; or be in accordance with Planogram if provided and required by Nike.
44- Evacuation Plan Ask store leaders to describe the process they would execute if the store closes for any unexpected reason (snow storm, power outage, evacuation, emergency etc).
45- SKU/ Product Knowledge Athletes should know/recall features and benefits of seasonal products. SKU Completion Report is also to be checked. If SKU hasn't been rolled out yet, then only product knowledge will be checked. In either case, Store Management should be driving and encouraging all forms of Product Trainings in the store.
46- Athlete15 Calendar and Daily Topics A15 Calendar should be posted and training materials should be accessible by all team members. All team members on the salesfloor should know the topic of the day. Daily A15 Topic should be delivered to all Team Members during huddles and athlete check-ins.
47- Onboarding/DNA Certification Check if there is a proper Onboarding Plan (for athletes/leaders) in place and all athletes - working more than 1 month - has completed DNA certification process (if applicable). There should be Track-and-Field form (or any other onboarding tracking record) filled for every athlete in the store.

BUSINESS PERFORMANCE (Non-Weighted)

1- REVENUES Check WTD, QTD (or STD) and YTD Revenues vs PY. Please make sure you conduct the first review no earlier than the 3rd week of the given Quarter/Season. PASS if any 2 out of 3 are at or above PY numbers. If you have to review the store on the first week of the Quarter/Season, then check the previous Quarter/Season as the second metric together with YTD number. If the Store is a New-Opening, then check the YTD Rev vs Budget - where it should be above budget."
2- CR Check WTD, QTD (or STD) and YTD CR vs PY. Please make sure you conduct the first review no earlier than the 3rd week of the given Quarter/Season. PASS if any 2 out of 3 are at or above PY numbrers. If you have to review the store on the first week of the Quarter/Season, then check the previous Quarter/Season as the second metric together with YTD number. If the Store is a New-Opening, then check the YTD CR vs Budget - where it should be above budget."
3- UPT Check WTD, QTD (or STD) and YTD UPT vs PY. Please make sure you conduct the first review no earlier than the 3rd week of the given Quarter/Season. PASS if any 2 out of 3 are at or above PY numbrers. If you have to review the store on the first week of the Quarter/Season, then check the previous Quarter/Season as the second metric together with YTD number. If the Store is a New-Opening, then check the YTD UPT vs Budget - where it should be above budget."
4- AB Check WTD, QTD (or STD) and YTD AB vs PY. Please make sure you conduct the first review no earlier than the 3rd week of the given Quarter/Season. PASS if any 2 out of 3 are at or above PY numbrers. If you have to review the store on the first week of the Quarter/Season, then check the previous Quarter/Season as the second metric together with YTD number. If the Store is a New-Opening, then check the YTD AB vs Budget - where it should be above budget."
5- TRAFFIC "Check WTD, QTD (or STD) and YTD Traffic vs PY. Please make sure you conduct the first review no earlier than the 3rd week of the given Quarter/Season. PASS if any 2 out of 3 are at or above PY numbrers. If you have to review the store on the first week of the Quarter/Season, then check the previous Quarter/Season as the second metric together with YTD number. If the Store is a New-Opening, then check the YTD Traffic vs Budget - where it should be above budget."
6- PULSE Check YTD number/score for each Pulse Metric (OSAT, Response Rate). RR should be >1% and OSAT should be >90% to get a PASS. If PULSE has not been launched yet, then it gets a 'NO PASS'

BRAND

7- Apparel VM Standards. Check total 16 random piles of folded and hanging apparel (at least 6 men's, 6 women's, and 4 kid's… check 8 mens/womens if no kids apparel). All Apparel should have size orders, have correct size markers/stickers, be folded with a folding board (where applicable), be ironed (where applicable), be aligned with capacity standards. For capacity standards, we expect to see minimum 4 units for each sku (if no other units are available) and as a general rule minimum 6 units for folded and hanging apparel (ideal is 8 units). Please refer to Visual Merchandising Guidelines. SALE Periods are exception only for capacity standards and limited to SALE products.
8- FTW VM Standards. Check Silos, Shoe Forms, Zebra Stickers. FTW should be displayed only on the designated walls and spaces as per Guidelines.
9- Current Initiative Reviewer to review current initiatives and seasonal priorities before arriving in the store.Windows and initiative zones should be organized as per guidance, or be aligned with the current season/story/color flow.
10- Availability of Mannequin Display Products Check product on mannequins and see if displayed product is nearby and easily visible to shop. For example, if a consumer wants the product displayed on the mannequin, can they easily find it? "SEE MY, BUY ME". Size and capacity standards to be checked in another question, so please ignore these.
11- Lighting Standards Adjustable light fixtures should always be pointed on products, fixtures, graphics, mannequins, initiative items..etc; NOT Empty areas on the floor. Some dead fixtures are tolerated if there is no dark areas in the store. Old Concept Stores, having no-adjustable light fixtures, are not exception. Please refer to Lighting Guidelines.
12- Visual Materials Mannequins, Platforms, Graphics..etc should not be damaged, be in good working order, have no discoloring and be relevant to the campaigns. Check at least 5 Mannequins, 5 Platforms and 5 Graphic Installations. Any brand-damaging situation is a 'NO PASS'.
13- Security Tagging Check 8 apparel (4 tops & 4 bottoms) and 8 footwear items (if applicable). The positioning of the security tags should all be correct and consistent to get a 'PASS'.
14- Distance between Floor Fixtures. "Check between 5-10 fixtures on the floor across both men and womens' departments and make sure there is appropriate distance for customers to comfortably move between fixtures without knocking into displays and/or product. (Optional) Check the Official Zone Plan and the compliance of the store to this plan."
15- Athlete Staff Dress Check all team members on duty to ensure they are dressed in Nike relevant uniforms and representing the brand well. Are they using their name badge / lanyard to identfy them as a member of the team? All names must be clear and consistent. If 1 employee is not appropriate, answer 'NO PASS'. Official Staff dress can also be checked if required by Territory Management.
16- Functionality of Devices/Systems/Machines..etc "Check the following devices to make sure they are functioning properly or not broken: POS, Traffic Counter, Alarm Towers, Light Fixtures, Escelator/Elevator, Hardware, Video Screens, Branded Service Equipments (+Materials), Music System, Speakers, Ipads, HHTs...etc. If there are multiple devices check more than 1 of each type. If 1 is not working, answer 'NO PASS' and include notes in comments on their next steps and actions to fix it. (Optional)Ask store leadership team to describe their own escalation process. If they don’t have one or can't describe the process then answer 'NO PASS'.
17- General Condition and Cleaning of the Store "Check if the following areas are clean and in good repair; (Optional)Ask store leadership team to describe their own escalation process. If they don’t have one or can't describe the process then answer 'NO PASS'.

SERVICE

18- Greeting All Consumers should be greeted after entering the store. Greeting could be done in different ways (with gestures or verbally) and in multiple zones in the store. Observe at least 3 athletes for greeting behaviour. Engagement will be checked in another question.
19- Customer Journey Observe at least 2-3 athletes/associate interacting with consumers. All athletes should be walking the consumer through more than one category throughout the store, or offering to visit other floors (if applicable). All athletes should be trying to match colors/products, or offering complimentary products during interaction.
20- Serving Multiple Consumers "Observe at least 2-3 athletes/associates and consumer interactions during the store's busier periods during your visit time. Need all three for 'PASS' answer. If all athletes/associates are: 1) visible in the zone, 2) used breakaway statements and 3) asked others for help when needed, answer 'PASS'. If not observed, have a conversation with at least 1 athlete about the service priorities during peak hours. You need to hear about some of the key words such as 'breakaway statements' or 'asking others for help'.
21- 'Never Say No' approach Observe at least 2-3 athletes/associates as they engage consumers. If the product is not available both should be offering at least one of the following acceptable solutions for a 'PASS': 1) offered to call another Nike store; 2) used digital resources to find it on NIke.com; and/or 3) offered similar product store currently has in its inventory. If athletes/associates don't offer options or simply reply that the store doesn't have the item, answer 'NO PASS'. If not observed, simply ask at least 1 athlete what options he/she would offer. If he/she provides an option, answer 'PASS.' Also, observe if Athletes are helping the customers for their non-business related needs (needing a taxi, needing a hand to carry products, asking an address...etc).
22- Customer Engagement. Observe at least 2-3 athletes/associates; if athletes are engaging with the consumers; actively listening to understand their needs and offering product that meets the consumer's need. Observe the interactions on the salesfloor, at the fitting rooms, FTW benches..etc. Athletes should be actively helping the consumer during service to get a 'PASS'. Celebrating their successes where applicable would also be a perfect sign of engagement. You can also ask to at least 1 athlete to give an example of open ended questions they use to engage and identify consumer needs during an interaction. If he/she can give an example answer 'PASS'.
23- Serve Your Personal Best Awareness Check if Store leadership team talk about SYPB during huddles, check-ins, or one-on-one conversations. Service Behaviours and Mandate should also be posted somewhere visible in the store. Ask at least 2 athletes to check if they know the mandate and 4 Service Behaviours. For a 'PASS', 3 out of 4 Behaviours and the mandate should be remembered by all.
24- Serve Your Personal Best Understanding Observe at least 3 interactions on the salesfloor or at the cash wrap area to see any example of Service Behaviours. At least 1 Behaviour should be observed out of 3 interactions to get a 'PASS'. If not observed properly; ask at least 1 athlete to give an example of a selected Behaviour. Reviewer will pick one of the Behaviours to check.
25- PULSE Check if the Coach Pro Dashboard has been posted/updated and communicated to store teams on a monthly basis. Actions should be taken based on scores. Store should also know how to run weekly servıce reports and take appropriate/prompt actions where needed. If Store Management is driving and improving the scores, then it gets a 'PASS'. If PULSE has not been launched yet, then it gets a 'NO PASS'. This is a non-weighted question.
26- Hourly Team Captain Acknowledgement Check the name of the Team Captain on the Daily Game Plan for the given hour, and check if it is correct and communicated to the rest of the team. Also check with min 1 athlete if he/she can name the Team Captain. All should know who the team Captain is to get a 'PASS'.
27- Daily Game Plan Check the Daily Game Plan to see if someone is making updates (eg. KPIs being updated etc…) and keeping notes. It should be filled manually for each and every hour with all relevant hourly KPIs. If not, then 'NO PASS'.
28- Team Captain Shift Exchange. Check the daily game plan. After a new team captain is on duty, ask them what information they received from the previous team captain. They should know current sales/KPI information. Reference: SFL Team Captain GO Guide.
29- Huddles and Athlete Check-Ins. NO PASS' if any athlete starts his/her shift before getting an update with information from the daily huddle.
30- Team Captain Role (SFL 2.0) Observe the team captain and his/her conversation with the athletes throughout the review. They should be making 'figure eights' through the sales floor taking the opportunity to recognize athletes/associates work or coach them to improve. Team Captain focuses only on driving KPIs and coaching on the salesfloor for the given hour. He/she has no other responsibilities. Consider SFL 2.0 where applicable.

OPERATION

31- Pricing Check 15 items (6 apparel, 6 footwear, 3 equipment) on the sales floor (on each floor if applicable). Be sure to check consistency of price tags on markdown product as well. 'PASS' only if ALL checked price tags items are consistent with the prices listed in partner’s POS system. The partner may advertise and apply a lower or discounted price, by revising the price and/or a discount percentage in the cash registry system. We only check if the prices on the product tags match with the prices on the partner’s POS system, not the color or style of the tags.
32- BOH - Product Organization (SRO Mindset) "PASS' if ALL is completed: 1) Processed product is stored in allocated stockrooms or offsite location 2) Unprocessed cartons are stored in a secure area 3) Cartons and/or product is not being stored in hallways, stairwells, offices, fitting rooms or other areas where it should not be stored. Reviewer should seek new SRO mindset if already implemented in the given store.
33- BOH - POS Material Organization and Cleaning Check the stockroom racking & receiving area, storage areas for: 'PASS' IF: ALL the following apply: 1) No trash laying around 2) No misplaced product laying around 3) No debris on floor (tags on floor, EAS sensors/size markers) 4) Signage is clean and organized, placed in proper location 5) Product presentation hardware (shelving/mannequins) are organized and ideally in a centralized location 6) Processing supplies are in proper location if not being used 7) Hangers are organized (sorted by style and placed in central location) 8) Aisle and/or doors are not obstructed.
34- Processing of Latest Deliveries Check PO's in receiving area and confirm receipt date. Anything received more than 24 hours ago should be answered 'NO PASS.' Check all that apply. We would expect all products to be processed within 24 hours of delivery (e.g. out of boxes and on the racking ready for business useage). - Please add reasons in comments. Fresh Products those couldn't be displayed on the salesfloor because of launch dates or capacity should be separated and marked properly.
35- Best Seller availability Review Store's top 12 selling styles of the previous week (5 apparel, 5 footwear, 2 equipment). 'PASS' if 8 of the 12 styles are represented on the sales floor with full size run. Missing sizes requires action. If 7/12 styles have full size run, then it gets a 'NO PASS'.
36- Refill Process Store should have a proper/standard/periodic refill process to make sure all sizes and correct capacities are represented on the sales floor. Observe process. 'PASS' if ALL the following are being completed 1) Monitoring of units sold 2) Generate a replenishment report or manually create a report 3) Pull items from the back of house 4) Place the product on the fixtures on the sales floor. Product refill should be actioned with every maximum 50 units sold or maximum with every 2 hours passed (if not sooner. e.g. every hour or less). 5)Review the Zone Chart for the last 3 days. Check if someone was identified to complete product refill / replenishment for every maximum 2 hours or less.
37- Cash Wrap Area Mark 'PASS' if the area is clean and fully stocked as well as being well organised.
38- Leadership Team Salesfloor Coverage We advise that there should be a leader present at all times of operating. Mark 'PASS' if leadership is covering the whole operating hours of the store. However, reviewer will also consider the efficiency. If Store Manager works alone from opening till closing, having no day-off or leaving the store to an athlete for lunch/break..etc then this question gets a 'NO PASS'. Please check not only the review day, but also check the current practice.
39- Staff Coverage Check the athlete/hours coverage of the store. Mark 'PASS' if the store is fully recruited according to their staffing plan. If there are any open positions for more than 30 days of being open mark 'NO PASS'.
40- Peak Hours Management Check how store is managing Peak Hours/Days. Review the peak hours poster on the communication board (Peak Hours Tool). Measure investment in Peak Vs Non Peak hours to ensure the store has more representation scheduled over the busier hours and days than the non peak times. There should also be a healthy proportion of PT/FT Athletes to be able to respond to Peak hours/days.
41- Store Schedule Look to determine if the correct amount of weeks of schedules are posted in accordance with local law.
42- ACTION PLANS Check if store/partner has been taking SMART actions on Main Pillars and reporting/updating the given Action Tracker regularly.

PEOPLE

43- Communication Board/Information Area Must be 100% in local/most prevalent language to answer 'PASS'. Please add in comments of 'NO PASS', if there is no communication board / information area in the store that is dedicated to communiction to the employees. Including schedules, product info, program info, initative info, upcoming activities, MVP if applicable etc. All information posted should also be up to date and relevant for store teams; or be in accordance with Planogram if provided and required by Nike.
44- Evacuation Plan Evacuation Plan, Meeting Points and Closing Procedures (snow storm, power outage, evacuation, emergency etc) should be posted and accesible by all team members. Check with 2-3 Athletes to ensure consistency.
45- SKU/ Product Knowledge Check the completion report of SKU to see if all seasonal product trainings are completed within 1 month after the season started. Reviewer to ask at least 1 athlete the features and benefits of 2 seasonal products. All athletes should know/recall the features and benefits of these seasonal products. If SKU hasn't been rolled out yet, then Reviewer will only check the product knowledge. In either case, Store Management should be driving and encouraging all forms of Product Trainings in the store.
46- Athlete15 Calendar and Daily Topics A15 Calendar should be posted and training materials should be accessible by all team members. All team members on the salesfloor should know the topic of the day. Daily A15 Topic should be delivered to all Team Members during huddles and athlete check-ins. Check with at least 1 athlete.
47- Onboarding/DNA Certification Check if there is a proper Onboarding Plan (for athletes/leaders) in place and all athletes - working more than 1 month - has completed DNA certification process (if applicable). There should be Track-and-Field form (or any other onboarding tracking record) filled for every athlete in the store.