Information
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Store Name
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Document No.
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Conducted on
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Prepared by
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Location
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Personnel
Environment
Outside店铺外围环境
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Is the outside logo clearly and visible 店铺品牌Logo淸晰明显
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Outside of the building appear clean and in good order 店铺外围的整洁状况
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Window clean and tidy 各橱窗内外整体整洁(灯具、亮器、木质道具）状况
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The windows bases, wall and props in good conditions?
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All the items displayed in the windows neat and tidy 橱窗内陈列货品的整洁状况
Inside 店铺内部环境
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The shop's floor look clean and tidy 店铺内各角落的整洁状况
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The shop's carpets, bulbs, shelves, mirrors 店铺地毯、灯具、陈列层板、镜子及玻璃亮器整洁状况
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Merchandise's price tag presented in a luxurious way 货品的价牌位置和完整状况
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The prices displayed on the products are correct.
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Flowers set in a good condition 鲜花陈列及新鲜状况
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Changing room clean and tidy 试衣间的陈列及卫生状况
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All the lights in the shop are operational?
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Does the store has a good fragrance?
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Are the lights in the windows correctly focused on the product?
Sales Advisor 店铺员工
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SA's groom standard's consistency 员工仪容仪表执行标准(特别是女员工的化妆和发式标准）状况
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SA's uniform fitness and tidiness 员工制服整洁合身度状况
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SA's uniform shoes polishing 员工工鞋的光亮整洁状况
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SA not chew gum, smoke or eat during work hours 员工在工作时间没有嚼口香糖、吸烟及吃东西
Selling flow
Welcome 欢迎
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Did an assistant opened the door 是否主动为顾客开门微笑打招呼表示欢迎
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An assistant came toward me to welcome 顾客进门后员工是否走过去微笑打招呼表示欢迎
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Everybody greeted or eye touched friendly when passed by even if it is busy 是否每一位员工都微笑向顾客打招呼了
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Putting you at easy by helping you with bags, push chairs 员工是否主动帮助顾客提拿手中的东西并请到休息区就坐
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Did the Customer advisor offered something to drink (coffee, soft drinks) 是否及时提供饮品服务给顾客
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Keeping an appropriate space to customer and let freely explore 是否与顾客保持一定距离让顾客轻松选择
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Approaching when to sought assistance 当顾客需要时是否立即提供及时帮助
Getting To Know the Customer 了解顾客
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Asking with in depth information in order to understand personal needs 为更多了解顾客的需求是否问了一些深入的问题
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Devoting time in order to understand your needs 是否花时间了解顾客的需求
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Showing interest in listening to clients needs 是否表示专心听取顾客的需求
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Other assistants will involve in the process 其他同事是否在过程中提供援助
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Asking occasion for which the product would be purchased 是否询问顾客需要什么场合穿着需求
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Maintain occasional eye contact throughout your conversation 在与顾客交谈中是否眼神一直保持交流
Presenting The Products 展示商品
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Offering a wide availability of size and colors 是否提供丰富的颜色和正确的尺寸给顾客选择
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Explain the characteristics of the models shown 是否解释货品款式的特点
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Explain the technical performance of the models shown 是否解释货品技术层面的特质
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Explain the different fits 是否解释不同的合身度的区别
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Explain how to wear the models shown 是否展示如何穿着的效果
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Mix and match presentation to customers 是否利用搭配不同效果给予建议
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Address any doubts with professional suggestion 是否用专业的语言解答顾客的疑惑
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Providing you with information regarding the care of garment 是否讲解货品的保养和洗涤方法
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If the size not available, check in another location or alternative 如遇到缺少库存尺寸问题，是否去其它地方查寻或建议
Product Trail 试穿服务
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Showing the clients the products by opening out 是否把货品打开展示给顾客
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Showing the way to the fitting room and prepared 是否把要试穿的货品在试衣间准备好并带顾客到此
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Helping the clients to put the item on 给顾客试穿时是否提供适当的帮助
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Try to find out right size in a professionalism way 是否通过专业经验的判断帮助顾客提供正确尺寸试穿
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Reinforce the strengths of products by explaining while trail 是否在顾客试穿过程中反复加强之前的卖点陈述
Presenting Our Services 展示可服务的内容
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Explaining to you the service available in store such as alternation, and other services 是否解释或介绍了店铺可以提供的增值服务内容（ 例如：改衣，量体裁衣，送货服务）
Cross Selling 连带销售
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Proactively suggest any matching items with you tried 顾客在试穿衣服时是否继续提供其它货品的搭配推荐和建议
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Apart from the items customer requested, suggest any additional ones 除了顾客选中的货品外，是否有额外推荐
Closing the Sales 结束销售
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When ending the visit, remain with customers throughout the payment phase 是否陪同顾客一起结账
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For non-availability service giving information how and when 如果购买的货品需要调货，是否告知清楚具体安排和时间
The Good Bye 道别
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Ending the visit, encourage to call for any future needs or assistance 结束销售时，是否鼓励顾客可以打电话寻求帮助
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Ending the visit, say goodbye and thanks for buying and invites to come back soon 结束销售后是否感谢顾客购买并邀请再次惠顾
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Accompanying customers to the door 是否将顾客送到门口道别致谢
Customers Policy and Service
Price Discussion - The client makes "negative" comments on the price 顾客是否针对货品价格给予＂积极的＂建议
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Professional argument to support the price 是否用专业性并有信服力的解释让顾客接受货品的价格
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Discount or on sales explanation 是否有当问到折扣话题时，进行具体的说明或介绍
Discount Policy Check
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Refusal a discount request and support on convincing 是否用有信服力的方式拒绝顾客折扣的要求
Return Policy
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The clearness of global return policy 是否按照公司要求认真执行政策并可以清楚解释执行标准（如何发票，何时购买，告知收费与否）
CRM
Data Collection 资料的收集
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Asked if already an existing customer 是否询问顾客已经是注册客户
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If new, ask to fill in an address card and present a new customer kit 如果是新客人，要求填写地址卡并赠送新客户欢迎套装
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Reassure the clients on data security and confidentiality 是否重申资料的安全保守性
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If new, good reasons to let leave personal data 如果是新客户，是否给予好的理由让顾客留下个人信息
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If new, ask to leave email address with a good reason 如果是新客户，是否用一个好理由让顾客留下EMAIL地址
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Giving business card and offering help for any needs 是否提供名片给顾客表示愿意提供更好的服务
