Title Page

  • Conducted on

  • Prepared by

  • Location

Store Review

Store Review

  • Store Name

  • Manager Name

  • Review previous store visit documentation, have all actions been completed?

  • What points have not yet been finalised?

Customer Experience (All For You)

  • Mystery Shopper Result for previous Month? (Please enter in result and any key actions that need to come from this result)

  • Are Profile wallets being prepared prior to customer arriving at store?

  • Are Welcome Calls being completed daily (ask team members what process is)

  • Are the team using the Profile wallets correctly? (please note any opportunity for lifestyling at this stage)

  • B.C.D alive in store? (test team members on understanding)

  • Talk to Lens features & benefits (good, better, best)

  • Are the 3 way handovers being completed to a high standard? (completed, 3 way conversation, strong recommendations in and out of the testing)

  • EPP offered to every customer? What is the stores result MTD?

  • Seated Handover (Fit and Adjust)

  • Wow Box being used

  • Accufit used (accufit %)

  • Tools Used (lens brochure, lens simulator)

  • Advocate call process in place(Ask team member what the process is)

People

People

  • Uniform standards adequate?

  • From a customers perspective do you feel there is enough presence at front of store

  • Daily Huddles taking place?

  • Retail hours within agreed hours? and Base roster in place?

  • On the floor coaching conversations happening?

  • Weekly documented weekly one on ones?

  • Rosters uploaded on Roster Live at least 2 weeks in advance?

  • Store aware of and can sell current promotions?

  • Values and Culture boards up to date and being used?

  • Culture toolkit instore and being utilised?

  • Luxottica university monthly modules completed by all staff?

  • Development or Training plans in place for all team members?

Business Accumen

Business Accumen

  • Quarterly Plan in place and this is up to date? (please attach photo of this)

  • Does the store have a current LSM strategy? (if Yes what does this look like?)

  • What LSM requirements does the store have and when will this request be sent through to the LSM team?

  • Does the store have more then one photo on google and are the store details correct. (Address, phone number and trading hours)

  • : Does the store have positive reviews on google and how do they compare to their local competitors?

  • Conversion above 45%

  • Conversion logs in place?

  • What actions are required to achieve this?

  • Contact Lenses in positive growth?

  • What actions are required to achieve this?

  • 2nd Pairs above 25% MTD?

  • What actions are required to achieve this?

  • Jobs in positive growth?

  • What actions are required to achieve this?

  • ASP Growth Vs Last year?

  • What is the number one Brand in your business?

  • What actions are required to achieve this?

  • Optos usage above 25%

  • What actions are required to achieve this?

  • Email Capture and Opt-In rates in line with business expectation? (note YTD and last four weeks results)

  • What is the plan for growth?

  • Monthly sales tracking above budget?

  • What actions are required to achieve this?

Store Operations

  • Optom Apointment Book review (Are the team managing this correctly)

  • Quote Screen ( have these customers been contacted?)

  • Hold Drawer (is it clean and tidy?)

  • CL Recalls (have these been completed and what is the process?)

  • 3rd Hit Recalls (have these been completed and upto date?)

  • Handover Screen Up To Date?

  • Medicare Rejects?

  • Are there any Optometry Late Payments?

  • Petty Cash review (are there any anomalies?)

  • Discount Report (Do these Discounts come in line with company policy?)

  • Banking Log

  • Refund Report

  • Write Off Report

  • Key Register (is this up to date an in the BCR folder?)

  • Hash Counts - are these being completed daily and stored in BCR folder?

  • Understock Tidy

  • Write Offs

  • Unreciepted Orders (Are there any in the system overdue?)

Store Presentation

  • Window Clean?

  • Correct VM Posters in place and ties up to draw customers into the store? (discuss opportunity)

  • Service Decal in place and up to date?

  • Are all lights working through store?

  • Are Store Fixtures Clean?

  • Is the floor clean? (Vacuumed / Mopped)

  • Are Dispensing Desks Clutter Free?

  • Back room clean (please review all back of house rooms including optometry)

  • Adjustment area clean & tidy?

  • Are contacts stocked?

  • Wellness Brochures Displayed in testing rooms?

  • Is the Campaign Execution to business requirements?

  • VM Flow of store as per standard? (Review Pole plan to ensure correct levels of stock on show through store)

  • Are all Frames & Sunglasses Clean (Product and Fixtures)

  • Is the front desk clean and clutter free (business cards & privacy policy, Onesight Tin)

Overall Review

  • Manager Comments:

  • Store Manager Signature

  • RSM Comments:

  • RSM Signature

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