• 1) Revisión de la existencia de un plan de mercadotecnia formal y escrito
    Descripción: Auditor solicitará entrevista con Mercadotecnia para validar la existencia de un plan de mercadotecnia

RESPONSABLE: MKT

  • 2) Revisión de elementos de publicidad y promociones con antigüedad no mayor a 3 meses
    Descripción: Auditor solicitará a mercadotecnia publicidad y promociones recientes con vigencia de no mas de 60 días al día de la visita, así como revisar que cumple con directrices del NSC y/o Latam. * Pueden ser virtuales o fiscos.

RESPONSABLE: MKT

  • 3) Revisión del plan de mercadotecnia con los siguientes KPI´s mínimos: Ventas, Producto, Publicidad y retención de servicio
    Descripción: Durante la validación de plan de mercadotecnia, auditor validara presencia de KPI´s. * Medir y corregir el desempeño individual y general de las estrategias y objetivos del plan de mercadotecnia por medio de los KPI´s.

RESPONSABLE: MKT

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